Posts about Industry issues

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  1.    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga
    Brand purposeMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 19: On redefining creative excellence with David Droga

    WFA podcast host, David Wheldon, speaks with David Droga, CEO and Creative Chairman of Accenture Song, about his journey from the…

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  2.    Benchmark: Social media compromises/hacks
    Ad fraud & verificationBrand safetyChannelsBrand safety

    Benchmark: Social media compromises/hacks

    WFA member benchmark on how to manage social media hacks

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  3.    Benchmark: Tracking media in-feed on social platforms
    Brand safetyChannelsBrand safetySelf-regulation

    Benchmark: Tracking media in-feed on social platforms

    WFA member benchmark on what steps advertisers have taken to address in-feed brand safety issues across social platforms

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  4.    DGX Benchmark: Google Analytics (July 2022)
    Digital policyMarketing effectiveness

    DGX Benchmark: Google Analytics (July 2022)

    WFA’s second member benchmark on the French, Austrian and Italian decisions finding Google Analytics in breach of GDPR.

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  5.    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 18: Cannes Special with Rupen Desai

    WFA podcast host, David Wheldon, speaks with Rupen Desai, Global Chief Marketing Officer at Dole Sunshine Company, about brands…

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  6.    How seriously is the industry taking sustainability?
    Value of advertisingBrand purpose

    How seriously is the industry taking sustainability?

    WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.

    The…

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  7.    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin
    Brand safetyDigital policyBrand safetyDiversity & InclusionData collection & privacy

    WFA Better Marketing Pod Ep 17: Cannes Special with Matt Brittin

    WFA podcast host, David Wheldon, speaks with Matt Brittin, EMEA President at Google, about about brand safety, more inclusive…

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  8.    Dutch association receives royal designation for 100 years of representing the interests of advertisers
    Self-regulationValue of advertising

    Dutch association receives royal designation for 100 years of representing the interests of advertisers

    bvA challenges brand leaders to play an active role in addressing societal issues

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  9.    Ad Net Zero goes global to help the ad industry achieve net zero

    Ad Net Zero goes global to help the ad industry achieve net zero

    Initial focus of the global expansion will be in major advertising markets including the US and several EU countries

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  10.    DGX meeting overview (June 2022)
    Digital policy

    DGX meeting overview (June 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 16 June 2022

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  11.    Case study | Cox Communications: Project Convey
    Diversity & Inclusion

    Case study | Cox Communications: Project Convey

    Cable provider creates video chat system to help individuals with autism interpret emotions.

    This article was originally…

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  12.    Insight & Strategy | Spark: Beyond Binary Code
    Diversity & Inclusion

    Insight & Strategy | Spark: Beyond Binary Code

    Why a telecommunications provider created a resource for those who identify beyond binary gender labels in a bid to improve people's…

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