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News
All news and press releases
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Brand safetyBrand safetyMarketing leaders take action on harmful online content
Read more about "Marketing leaders take action on harmful online content"Global Alliance for Responsible Media launches solutions to improve digital safety.
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Digital transformationThe Customer Framework becomes WFA's global strategic partner for Transformation
Read more about "The Customer Framework becomes WFA's global strategic partner for Transformation"Strategic partners help WFA improve on the value delivered to members against a number of priority areas
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WFA considers name change
Read more about "WFA considers name change"WFA invites members views on potential rebrand
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Food marketingMarketing to childrenYouTube prohibits all food and beverage ads next to kids content as of today
Read more about "YouTube prohibits all food and beverage ads next to kids content as of today"The restriction applies to all food and beverage products, irrespective of their nutritional profile, and will apply globally.
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Marketing procurementThe WFA Global Sourcing Board, 6 months on
Read more about "The WFA Global Sourcing Board, 6 months on"It's been six months since the WFA launched the board whose goal is to revolutionalise the practice and perception of marketing…
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WFA names shortlist for Global Marketer of the Year 2019
Read more about "WFA names shortlist for Global Marketer of the Year 2019"Voting starts on December 3 at www.globalmarketeroftheyear.com
Winner to be announced in January…
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Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal
Read more about "Meet the Global Marketer of the Year 2019 nominees: Lubomira Rochet, L’Oréal"Lubomira Rochet, Chief Digital Officer at L’Oréal, is one of the six global marketers shortlisted for this year’s…
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Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab
Read more about "Meet the Global Marketer of the Year 2019 nominees: Cheryl Goh, Grab"Cheryl Goh, Group VP of Marketing & Founding CMO at Grab, is one of the six global marketers shortlisted for this year’s…
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Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G
Read more about "Meet the Global Marketer of the Year 2019 nominees: Marc Pritchard, P&G"Marc Pritchard, Chief Brand Officer at P&G, is one of the six global marketers shortlisted for this year’s WFA Global…
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Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King
Read more about "Meet the Global Marketer of the Year 2019 nominees: Fernando Machado, Burger King"Fernando Machado, Chief Marketing Officer at Burger King, is one of the six global marketers shortlisted for this year’s WFA…
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Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J
Read more about "Meet the Global Marketer of the Year 2019 nominees: Richa Goswami, J&J"Richa Goswami, Senior Director, Office of Marketing Value, Global Digital and Technology Excellence for J&J Consumer Health, is…
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Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo
Read more about "Meet the Global Marketer of the Year 2019 nominees: Syl Saller, Diageo"Syl Saller, Chief Marketing and Innovation Officer at Diageo, is one of the six global marketers shortlisted for this year’s…
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Brand safetyBrand safetyWFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum
Read more about "WFA-led Global Alliance for Responsible Media scales up efforts through the World Economic Forum"Please note that GARM was discontinued on August 8 2024. See more here.
GARM is now a flagship project of the WEF…
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Speakers announced for Global Marketer Week 2020
Read more about "Speakers announced for Global Marketer Week 2020"Diageo, General Mills, Grab, Mastercard and P&G to speak at WFA's annual conference for global marketers
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Integrated marketingStandalone digital roles to diminish as big multinationals aim for more integrated, agile structures
Read more about "Standalone digital roles to diminish as big multinationals aim for more integrated, agile structures"Efforts to create truly integrated campaigns are still a work in progress for many