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ABA releases report to help advertising adapt to a world in flux
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Pakistan reflects on a great year and looks to the future
Pakistan Advertisers Society holds Executive Council elections
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Unstereotype Alliance launches in Turkey
Signatories include Avon, Coca-Cola, Colgate-Palmolive, Johnson & Johnson, P&G, Unilever and Vodafone
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Brand purpose
German report causes a buzz on purpose
OWM warns marketers that supporting a social purpose is essential for survival
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Audience measurementMedia measurement
The UK launches cross-media measurement programme
ISBA puts Cross Media Research Group principles to the test
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Kenya appoints new CEO
Marketing Society of Kenya elects Edward Oswe
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Media governance
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America’s got talent, and the ANA is helping to recruit it
Latest campaign seeks to market careers in marketing to Generation Z.
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Nigeria showcases marketing excellence in West Africa
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