Posts about Marketing Organisation & Strategy

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  1.    Survey: Ukrainian Response
    Organisation & structure

    Survey: Ukrainian Response

    In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

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  2.    Want to produce great work? Stop treating your advertising agencies like dirt
    Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities

    Want to produce great work? Stop treating your advertising agencies like dirt

    The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi

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  3.    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter

    WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…

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  4.    Sourcing Forum meeting overview (February 2022)

    Sourcing Forum meeting overview (February 2022)

    Overview of the Sourcing Forum held remotely on Feb 23, 2022.

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  5.    Benchmark: Definition, target setting and tracking of savings

    Benchmark: Definition, target setting and tracking of savings

    This WFA member benchmark examined how clients define, set targets and track savings

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  6.    Benchmark: Global Category Management – Experiential & Events

    Benchmark: Global Category Management – Experiential & Events

    This WFA member benchmark examined the category management of Experiential & Events.

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  7.    WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum
    Marketing procurement

    WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum

    Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…

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  8.    7 partner predictions for 2022

    7 partner predictions for 2022

    Seven of WFA’s strategic partners reflect on what will define marketing for the year…

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  9.    Benchmark: Marketing spend tail end management
    Agency remuneration & contracts

    Benchmark: Marketing spend tail end management

    This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…

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  10.    Benchmark: Tech & tools in marketing procurement

    Benchmark: Tech & tools in marketing procurement

    This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their…

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  11.    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

    WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…

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  12.    Spotlight: Shift - A Marketing Re-think
    Organisation & structure

    Spotlight: Shift - A Marketing Re-think

    The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…

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