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Ad fraud & verificationMarketing procurement
Study results on Verification partners & viewability
The purpose of this document is to better understand perceptions and actions in relation to verification providers, notably in the…
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Agency review & pitchingMarketing procurement
Benchmark on Recommended digital content agencies in Europe
WFA benchmark conducted for a member looking for recommendations on digital content agencies in Europe.
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Agency managementMarketing procurementData & analytics
Benchmark an Introduction to sourcing Consumer Insights
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
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Agency managementMarketing procurement
Benchmark an Introduction to sourcing Ad Production
WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…
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ProgrammaticMarketing procurement
Survey results on calculating programmatic savings
Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
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Agency review & pitchingMarketing procurement
Survey into global media pitching and use of consultants
This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
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Agency rostersMarketing procurementData & analytics
Survey results on Managing insight supplier communities
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
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Agency review & pitchingMarketing procurement
Benchmark on Customer journey and innovation suppliers
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…
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Agency review & pitchingMarketing procurement
Benchmark on innnovation partner and business disruptor suppliers
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
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Agency review & pitchingMarketing procurement
Benchmark on the digital video vendors used by members
WFA benchmark looking at the specialist digital video vendors used by members.
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Marketing capabilitiesMarketing operationsOrganisation & structure
WFA breaks down walls between Insights and Media
Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
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Agency managementIntegrated marketing
Survey results on Marketing in ASEAN
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…