Posts about Marketing Organisation & Strategy

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  1.    WFA study ranks countries by programmatic maturity
    ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology

    WFA study ranks countries by programmatic maturity

    Advertisers need to tailor approach according to market development

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  2.    Survey on Performance Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsMarketing procurementMarketing effectiveness

    Survey on Performance Marketing

    The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches,…

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  3.    The 6 global marketers of 2018 in 12 tweets
    Organisation & structure

    The 6 global marketers of 2018 in 12 tweets

    Soundbites from top marketers at Coty, Diageo, Ikea, Mastercard, P&G and Unilever.

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  4.    8 insights for global marketers on sourcing content production
    Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

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  5.    Charter on responsible advertising launched in Belgium
    Organisation & structure

    Charter on responsible advertising launched in Belgium

    In late October, UBA launched the Belgian Charter on Socially-Responsible Communication (Communication Socialement…

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  6.    Singaporean association names new president
    Organisation & structure

    Singaporean association names new president

    Edwin Teoh is the new president of SAA

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  7.    Fashion brand Diesel wins Golden Drum 2018
    CreativityMarketing capabilities

    Fashion brand Diesel wins Golden Drum 2018

    The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden…

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  8.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  9.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  10.    WFA recruits Caroline Pathy to support flagship CMO network
    Organisation & structure

    WFA recruits Caroline Pathy to support flagship CMO network

    WFA has announced the recruitment of Caroline Pathy as the organisation’s Director of Better Marketing, leading WFA’s…

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  11.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  12.    Agency Fee Decision Tree, an easier way to choose the right fee model
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurementOrganisation & structure

    Agency Fee Decision Tree, an easier way to choose the right fee model

    The agency fee decision tree is designed to take people through a series of questions to help them explore the various fee models…

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