Spotlight on marketing and sustainability: bridging the gaps around the world

Spotlight on marketing and sustainability: bridging the gaps around the world

Industry issues
1 minute read

Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first marketing and sustainability study created in partnership with 34 national advertiser associations.

Article details

  • Author:WFA

    WFA

Benchmarks & surveysVideos & webinars
18 June 2021

We’re looking at regional differences in how both consumers and marketers view sustainability – and discuss how to address the most pressing “gaps” with one guest CMO sharing their experiences on each regional focus.
Presentation slides of each session can be downloaded at the bottom of this post.

Session 1: APAC focus

With Rupen Desai, Global Chief Marketing Officer, Dole

Session 2: EMEA focus

Session 3: Americas focus:

With Ana Maria Henao, Global Vice President of Marketing, Pepsico

Article details

  • Author:WFA

    WFA

Benchmarks & surveysVideos & webinars
18 June 2021

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