Blog and updates

Blog and updates

  1.    WFA calls on brands to reconsider media spend in Russia
    Brand safetyBrand safety

    WFA calls on brands to reconsider media spend in Russia

      

    Read more about "WFA calls on brands to reconsider media spend in Russia"
  2.    Navigating digital media safety and suitability in the time of war
    Brand safetyBrand safety

    Navigating digital media safety and suitability in the time of war

    The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…

    Read more about "Navigating digital media safety and suitability in the time of war"
  3.    WFA launches guide to diversity and representation in media planning and buying
    Diversity & Inclusion

    WFA launches guide to diversity and representation in media planning and buying

    New framework details potential issues and opportunities in key areas

    Read more about "WFA launches guide to diversity and representation in media planning and buying"
  4.    WFA response to MEP’s call for ban on targeted advertising
    Digital policyData collection & privacy

    WFA response to MEP’s call for ban on targeted advertising

     

    Read more about "WFA response to MEP’s call for ban on targeted advertising"
  5.    WFA and ANA call on Facebook to address whistleblower allegations
    Brand safetyBrand safety

    WFA and ANA call on Facebook to address whistleblower allegations

     

    Read more about "WFA and ANA call on Facebook to address whistleblower allegations"
  6.    Denmark, Finland and Sweden launch Nordic alliance for responsible media
    Brand safetyBrand safety

    Denmark, Finland and Sweden launch Nordic alliance for responsible media

    GARM Nordic seeks to improve digital safety in the Nordic region

    Read more about "Denmark, Finland and Sweden launch Nordic alliance for responsible media"
  7.    27 national associations address cross-media measurement and brand safety concerns
    Brand safetyBrand safetyMedia measurement

    27 national associations address cross-media measurement and brand safety concerns

    National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…

    Read more about "27 national associations address cross-media measurement and brand safety concerns"
  8.    GARM launches its first-ever measurement report for digital brand safety
    Brand safetyBrand safety

    GARM launches its first-ever measurement report for digital brand safety

    First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…

    Read more about "GARM launches its first-ever measurement report for digital brand safety"
  9.    ABA publishes brand safety floor and suitability framework for Brazilian ad market
    Brand safetyBrand safety

    ABA publishes brand safety floor and suitability framework for Brazilian ad market

    Brazil advertiser association localises GARM framework to help combat harmful content

    Read more about "ABA publishes brand safety floor and suitability framework for Brazilian ad market"
  10.    Turkish ad industry launches brand safety alliance
    Brand safetyMedia transparencyBrand safety

    Turkish ad industry launches brand safety alliance

    DPIP aims to help create a safer, more sustainable online media environment in Turkey

    Read more about "Turkish ad industry launches brand safety alliance"
  11.    Industry experts on the next steps for brand safety
    Brand safetyBrand safety

    Industry experts on the next steps for brand safety

    The new agreement on harmful content in the digital space achieved within the Global Alliance for Responsible Media highlights…

    Read more about "Industry experts on the next steps for brand safety"
  12.    WFA and platforms make major progress to address harmful content
    Brand safetyBrand safety

    WFA and platforms make major progress to address harmful content

    Global Alliance for Responsible Media (GARM) agrees commitments and timeframe for the first global brand safety and sustainability…

    Read more about "WFA and platforms make major progress to address harmful content"
  • For more information or questions, please contact The GARM team at GARM@wfanet.org