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Latest industry knowledge
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Benchmark: Sustainable communication, advertising production and advertising behaviours
Read more about "Benchmark: Sustainable communication, advertising production and advertising behaviours"WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…
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Agency remuneration & contractsMedia transformationSpotlight: The Future of Media Agency Remuneration
Read more about "Spotlight: The Future of Media Agency Remuneration"Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingMarketing technologyAIMarketing technologyOrganisation & structureMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
WFA videos & webinars
WFA Global Marketer Week 2024 | What big issue should the industry prioritise at Cannes?
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1
WFA Global Marketer Week 2024 | CMOS on building better brands
WFA Global Marketer Week 2024 | Highlights from Toronto
CMO, the Impossible Job? Lessons from the Better Marketing Podcast
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AI (Artificial Intelligence)Agency managementConsumer insightIn case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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ChannelsMedia transparencyFive takeouts from the predicted media inflation rises
Read more about "Five takeouts from the predicted media inflation rises"Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Global Marketer Week heads to Brussels
Read more about "Global Marketer Week heads to Brussels"Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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Discover the Future of Cross-Media Measurement
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