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Skills underpin the power of procurement

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AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

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Five key policy priorities marketers need to know about

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Global Marketer Week heads to Brussels

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The Ritbot tackles marketers’ deepest fears

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  1.    Skills underpin the power of procurement
    Marketing procurement

    Skills underpin the power of procurement
    Open to WFA members only

    Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…

    Read more about "Skills underpin the power of procurement"
  2.    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
    Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology

    AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking

    AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…

    Read more about "AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking"
  3.    Five key policy priorities marketers need to know about
    Food marketingMarketing to children

    Five key policy priorities marketers need to know about

    With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…

    Read more about "Five key policy priorities marketers need to know about"
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WFA videos & webinars

WFA Global Marketer Week 2024 | What big issue should the industry prioritise at Cannes?

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1

WFA Global Marketer Week 2024 | CMOS on building better brands

WFA Global Marketer Week 2024 | Highlights from Toronto

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

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  1.    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
    AI (Artificial Intelligence)Agency managementConsumer insight

    In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM

    We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…

    Read more about "In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM"
  2.    Five insights on media inflation
    ChannelsMedia transparency

    Five insights on media inflation
    Open to WFA members only

    Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…

    Read more about "Five insights on media inflation"
  3.    Global Marketer Week heads to Brussels

    Global Marketer Week heads to Brussels

    Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…

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WFA Better Marketing Pod Ep 34: On human progress, women empowerment and AI with Ulrike Decoene, AXA

Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan

On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

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  1. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

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  2. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

  3. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

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    London United Kingdom

    14 Nov 2024

    WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.

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    California United States

    18 Nov 2024

    Taking place on 18 - 20 November, 2024, ProcureCon Marketing is the only online conference for Marketing Procurement Decision Makers from Europe’s top marketing spenders.

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