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A CMOs Wake Up Call - not Who but How
An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How…
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WFA Benchmark: Environmental Claims findings report
WFA member benchmark on green claims and how brands are navigating increasing scrutiny
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Marketing to children
RAC Programme Meeting Overview (February 2024)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…
WFA's #BetterMarketing Pod
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Latest news & press releases
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L’Oréal CDMO takes top prize at Global Marketer of the Year
Asmita Dubey, Chief Digital and Marketing Officer (CDMO) at L’Oréal, has been named as the 2023 WFA Global Marketer of…
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2024 Global Marketer Conference to focus on becoming better brands
How to become better brands. That is this year’s theme of the WFA Global Marketer Conference, taking place in Toronto on May…
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Marketing’s new ways to deliver value
In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the…
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Our upcoming events
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For senior marketers that lead or are involved in the capability building of their marketing teams.
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Open to all GARM members
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Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Open to all GARM members
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WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.
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