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Latest industry knowledge
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Knowledge Spotlight: Sponsorship Operations 101
Read more about "Knowledge Spotlight: Sponsorship Operations 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Audience measurementChannelsMedia governanceMedia transparencyProgrammaticMedia inflation set to rise in 2025 and 2026, WFA Outlook report
Read more about "Media inflation set to rise in 2025 and 2026, WFA Outlook report"9 out of 10 top global markets expected to see prices rise more than in 2024.
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Marketing procurementWFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)
Read more about "WFA Sourcing Forum, Forum Connect, Amsterdam (March 2024)"Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect
WFA videos & webinars
WFA Global Marketer Week 2024 | What big issue should the industry prioritise at Cannes?
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2
WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1
WFA Global Marketer Week 2024 | CMOS on building better brands
WFA Global Marketer Week 2024 | Highlights from Toronto
CMO, the Impossible Job? Lessons from the Better Marketing Podcast
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5 take-aways from Buenos Aires
Read more about "5 take-aways from Buenos Aires"Advertisers’ priorities and concerns in Latin America are more aligned than ever with our members’ global agenda, and…
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AI (Artificial Intelligence)AIThe Ritbot tackles marketers’ deepest fears
Read more about "The Ritbot tackles marketers’ deepest fears"Marketing guru Mark Ritson may be travelling the world dispensing words of wisdom, but so is his AI-generated alter-ego, the…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersInfluencersInfluencersWFA launches new call for agency cost data
Read more about "WFA launches new call for agency cost data"The WFA is relaunching its Agency Cost Index (ACI) tool to support members as they seek to gain a better understanding of what the…
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Meeting for global/regional media directors or similar
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