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Marketing procurement
Skills underpin the power of procurement
Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…
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Digital policyAI (Artificial Intelligence)Marketing technologyAIMarketing technologyMarketing technology
AI Essentials: bias in AI, insights guidance, chatbots, video generation, copyright and watermarking
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
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Food marketingMarketing to children
Five key policy priorities marketers need to know about
With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…
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AI (Artificial Intelligence)Agency managementConsumer insight
In case you missed it… Powerful WFA content from Q3: media planning tools, insights in AI and marketing updates from APAC & LATAM
We are constantly working with our members to share best practice and smart ways for marketing to make a bigger impact. Here are…
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ChannelsMedia transparency
Five insights on media inflation
Media inflation is predicted to rise over the next couple of years. WFA Tom Ashby, Global Lead, Media Services, highlights some…
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Global Marketer Week heads to Brussels
Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the potential of AI in an effective and responsible way.
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Hear more on how the changes in the media ecosystem have impacted on media agency remuneration, and steps advertisers are taking.
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Taking place on 18 - 20 November, 2024, ProcureCon Marketing is the only online conference for Marketing Procurement Decision Makers from Europe’s top marketing spenders.
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.