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Grab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact #bettermarketingpod
Rory Sutherland on fat-tailed marketing + why creativity outperforms efficiency #bettermarketingpod
On story, strategy and stealing attention | WFA #BetterMarketingPod with Seth Godin
On bridging consumer & business | WFA #BetterMarketingPod with Marcel Marcondes, AB InBev
Magnum Ice Cream's CMO on Unilever spin-off, Minecraft ice cream and achieving cultural relevance
Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review #bettermarketingpod
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Marketing effectivenessGrab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact
Read more about "Grab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact"Growth doesn’t start with an ad. It starts where your product decisions meet real people. In this episode of the Better Marketing Podcast David Wheldon sits down with Cheryl Goh, newly named 2025 Global Marketer of the Year, to unpack how Grab scaled across Southeast Asia by turning marketing into a true commercial engine where product, pricing, algorithms, and culture work in sync to earn trust and drive results.
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AIHow WFA is helping brands navigate AI use
Read more about "How WFA is helping brands navigate AI use"Drowning in AI? Here’s how to come up for air. Gabrielle Robitaille, Director of Policy at WFA, identifies the right guidance for every stage of marketing organisation development.
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Marketing procurementMarketing procurementAI in marketing procurement: what are the emerging trends?
Read more about "AI in marketing procurement: what are the emerging trends?"3 in 4 marketing procurement teams lack KPIs to monitor AI/GenAI impact, as they are still at an early stage of deployment.
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Trends & forecastsWFA strategic partners predict what to watch in 2026
Read more about "WFA strategic partners predict what to watch in 2026"What’s next for global marketing in the year ahead? WFA strategic partners share their take.
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Eleven new members start the year with WFA
Read more about "Eleven new members start the year with WFA"Eleven new brand owners have signed up to be part of WFA's global network of senior marketers, reinforcing its position as the world’s biggest organisation for client-side marketing and policy leaders.
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HaloHow to activate Halo in your market
Read more about "How to activate Halo in your market"How do markets make the transition to a cross-media measurement system powered by Halo? Matt Green, Director, Global Media and Measurement at the WFA, suggests ways to make it easier.
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Trends & forecastsWFA President David Wheldon shares his vision for 2026
Read more about "WFA President David Wheldon shares his vision for 2026"In 2026, the best marketing leaders will empower their teams with a healthy mixture of curiosity, humility and optimism.
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Marketing effectivenessSwedish advertisers launch marketing effectiveness handbook
Read more about "Swedish advertisers launch marketing effectiveness handbook"New guide aims to bridge gap between strategy and implementation
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Marketing effectivenessHow marketing excellence can drive shareholder value – research spotlight
Read more about "How marketing excellence can drive shareholder value – research spotlight"Good marketing pays for itself and then funds even better marketing
Our upcoming events
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This session will help you identify and mitigate reputational, legal and ethical risks when selecting AI tools.
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The WFA Inclusive Marketing Community is a global platform for senior marketers who share the common belief that more inclusive marketing communications can help drive topline growth.
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Attendance is only open for companies that are signatories of the Responsible Marketing Pact (RMP).
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We all know that AI has changed how we think about search marketing, but what actually influences whether AI surfaces your brand, and how can you improve your odds without chasing hype?
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Learn how to make the most of your WFA membership in one quick session.
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WFA webinar: From data overload to insights with impact: Powering confident business decisions in 2026
04 Mar 2026
Organisations have never had access to more data — yet many insights teams continue to struggle to translate that intelligence into confident, timely business decisions.
