Home

Popular articles

WFA reveals CMO shortlist for Global Marketer of the Year 2024

Read more

Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base

Read more

WFA Better Marketing Pod Ep 35: On redefining customer proposition with Michelle McEttrick, Primark

Read more

AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses

Read more

Alcohol marketing: We must demonstrate how the marketing industry can be a partner for positive change

Read more

Three-quarters of brands want to change their agency remuneration model

Read more
  • Discover more

    Knowledge about global marketing

    Knowledge
  • Read more

    Opinions & views about global marketing

    Opinions

Latest industry knowledge

Latest industry knowledge

  1.    Raja Rajamannar on the qualities required of the modern-day CMO
    Brand purposeBrand reputationMarketing capabilities

    Raja Rajamannar on the qualities required of the modern-day CMO

    As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…

    Read more about "Raja Rajamannar on the qualities required of the modern-day CMO"
  2.    Insight Forum meeting overview (November 2024)

    Insight Forum meeting overview (November 2024)

    Overview of the Insight Forum held remotely, November 2024

    Read more about "Insight Forum meeting overview (November 2024)"
  3.    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Marketing procurement

    Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
    Open to WFA members only

    Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…

    Read more about "Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base"
All knowledge

WFA videos & webinars

WFA Global Marketer Week 2024 | What big issue should the industry prioritise at Cannes?

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1

WFA Global Marketer Week 2024 | CMOS on building better brands

WFA Global Marketer Week 2024 | Highlights from Toronto

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

  • Keep on watching

    See all videos

    Videos

Latest news

Latest news & press releases

  1.    WFA reveals CMO shortlist for Global Marketer of the Year 2024

    WFA reveals CMO shortlist for Global Marketer of the Year 2024

    Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…

    Read more about "WFA reveals CMO shortlist for Global Marketer of the Year 2024"
  2.    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists

    Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists"
  3.    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists

    Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists

    The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…

    Read more about "Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists"
All news & press releases

Get analysis, insights & opinions from the world's top marketers

Sign up to our newsletter.

I subscribe

WFA's #BetterMarketing Pod

WFA Better Marketing Pod Ep 34: On human progress, women empowerment and AI with Ulrike Decoene, AXA

Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan

On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

  • Keep on listening

    See all episodes

    Episodes

Our upcoming events

See all events
  1. This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.

    More information Register for this meeting

  2. The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.

    More information Register for this meeting

  3. In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?

    More information Register for this meeting

  4. Media Forum

    22 Jan 2025

    Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.

    More information Register for this meeting

  5. In-House Forum

    23 Jan 2025

    For global/regional in-house agency leaders and specialists

    More information Register for this meeting

About WFA

We are the only global network for marketers

We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.

More about WFA

Become a WFA member and get involved

You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.

Join WFA

WFA members