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Raja Rajamannar on the qualities required of the modern-day CMO
As the race to be crowned Global Marketer of the Year heats up, the Mastercard marketer and jury president tells The Drum what…
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Insight Forum meeting overview (November 2024)
Overview of the Insight Forum held remotely, November 2024
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Marketing procurement
Major multinationals look to supplier diversity as they seek to appeal to a broader consumer base
Close to 1 in 4 multinationals have been working on this area for more than a decade, yet challenges around tracking and…
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WFA reveals CMO shortlist for Global Marketer of the Year 2024
Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
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Kofi Amoo-Gottfried, DoorDash: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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Asad Ayaz, The Walt Disney Company: Meet the 2024 Global Marketer of the Year Finalists
The five finalists for WFA’s 2024 Global Marketer of the Year award, celebrating the work of global marketing leaders from…
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This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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The Economist’s predictive look to the year ahead. Tom Standage will provide an exclusive, first insight into the top 10 topics of the upcoming The World Ahead 2025 report.
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Welcome into 2025 from WFA Media Forum. With OMG, navigating global media demand and pricing trends in 2025.
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For global/regional in-house agency leaders and specialists
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You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.