Home

WFA

The only global network for senior marketers

More about us

News

Now on the Better Marketing podcast

  • Keep on listening

    See all episodes

    Episodes

On story, strategy and stealing attention | WFA #BetterMarketingPod with Seth Godin

"Marketing, the most exciting profession"

How can we do a better job of marketing marketing?

On bridging consumer & business | WFA #BetterMarketingPod with Marcel Marcondes, AB InBev

On agency experience, AI and messaging | WFA #BetterMarketingPod with Nicola Mendelsohn, Meta

Latest industry insights

RSS Feed
  1.    The Media Capability Gap
    Marketing operationsMarketing organisation

    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

    Read more about "The Media Capability Gap"
  2.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Marketing effectivenessCMO Forum

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.

    Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"
  3.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    Marketing strategyMarketing operationsMarketing strategy

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
  4.    Mind the Gap - 2020
    Trends & forecastsCross-media measurementMarketing effectivenessMedia transformation

    Mind the Gap - 2020


    The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap.

    Read more about "Mind the Gap - 2020"
  5.    WFA Global Marketing Effectiveness report
    Marketing effectivenessMarketing structureCMO Forum

    WFA Global Marketing Effectiveness report

    This document provides an overview of results of a study into marketing effectiveness amongst WFA members.

    Read more about "WFA Global Marketing Effectiveness report"
  6.    Steering Media from the Centre

    Steering Media from the Centre

    In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.

    Read more about "Steering Media from the Centre"
  7.    Maximising the value of media using the Ebiquity Media Model

    Maximising the value of media using the Ebiquity Media Model

    In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.

    Read more about "Maximising the value of media using the Ebiquity Media Model"
  8.    Five common pitfalls of in-housing marketing services
    Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategy

    Five common pitfalls of in-housing marketing services

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly wrong. APR Consulting Company, Ebiquity and The Observatory International explain.

    Read more about "Five common pitfalls of in-housing marketing services"
  9.    Progressive Programmatic Solutions workshop overview (April 2019)

    Progressive Programmatic Solutions workshop overview (April 2019)

    Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore

    Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"
All knowledge

Our upcoming events

See all events
  1. WFA Responsible Marketing Pact (RMP)

    Brussels Belgium

    18 Nov 2025

    Attendance is only open for companies that are signatories of the Responsible Marketing Pact (RMP).

    More information Register for this meeting

  2. Campaign Asia Game Changers

    Singapore Singapore

    19 Nov 2025

    WFA is proud to partner once more with Campaign Asia. On November 19, Campaign Asia Game Changers 2025 is returning to Singapore, a one day conference where bold marketing meets smart tech.

    More information Register for this meeting

  3. AI Community Meeting - New York

    New York United States

    19 Nov 2025

    Join us in New York for this in-person AI Community meeting. This is an invite-only event.

    More information Register for this meeting

  4. WFA Forum Connect

    New York United States

    20 Nov 2025

    WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.

    More information Register for this meeting

  5. ATS Tokyo 2025 November 21

    Tokyo Japan

    21 Nov 2025

    On November 21, 2025, ATS Tokyo returns to the Tokyo Dome Hotel for a power-packed day of insightful keynotes, expert panels, in-depth interviews, and invaluable networking opportunities.

    More information Register for this meeting

  6. WFA Food & Beverages Marketing Group (FMG)

    Brussels Belgium

    24 Nov 2025

    Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).

    More information Register for this meeting