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Global Marketer Week 2026
1000 delegates, 40 countries, 4 days of insight and learning in Stockholm
Watch the highlightsNow on the Better Marketing podcast
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Episodes
HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption
Grab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact #bettermarketingpod
Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review #bettermarketingpod
Rory Sutherland on fat-tailed marketing + why creativity outperforms efficiency #bettermarketingpod
Judy Smith on why "be who you say you are" is the only crisis playbook that matters
Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"
Latest industry insights
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Marketing operationsMarketing organisationThe Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
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Marketing effectivenessCMO ForumWebinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.
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Marketing strategyMarketing operationsMarketing strategyWebinar+: Crisis clinic - Managing your media in the Covid epidemic
Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.
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Trends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
Read more about "Mind the Gap - 2020"
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap. -
Marketing effectivenessMarketing structureCMO ForumWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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Steering Media from the Centre
Read more about "Steering Media from the Centre"In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
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Maximising the value of media using the Ebiquity Media Model
Read more about "Maximising the value of media using the Ebiquity Media Model"In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.
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Advertising & policyDigital policyWebinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams
Read more about "Webinar: Bridging the Gap - Digital Marketing Essentials for Policy Teams"Digital marketing experts Tim Hussain, Managing Principal, Marketing Tech and Dietmar Kruse, Managing Principal Global Media Performance, Ebiquity will take us through some of the key elements of online advertising and answer some of the biggest questions which tend to emerge during policy discussions on the topic.
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Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategyFive common pitfalls of in-housing marketing services
Read more about "Five common pitfalls of in-housing marketing services"While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly wrong. APR Consulting Company, Ebiquity and The Observatory International explain.
Our upcoming events
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WFA is partnering with ProcureCon Australia at Hilton Sydney, Australia.
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Join us for an in-person Marketing Capability Forum, kindly hosted at Suntory’s offices in New York City.
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WFA is partnering with Campaign Asia for Campaign360, Asia's premier brand marketing event.
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Featuring Balazs Kaposi and Naji Kassam at Publicis and Eleni Kitra at ABG, sharing their views on the media markets in 2026 and beyond.
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
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WFA Partners with Mumbrella360: Connecting Members with local and global Marketing and Media Leaders
