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Sustainability |

Sustainability into Action

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Sustainability |

WFA Better Marketing Pod Ep 36: On being AI-able with Mark Ritson and his AI alter ego, the Ritbot

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L’Oréal, Kraft Heinz and Mastercard join Seth Godin on the Global Marketer Week conference stage

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Is it time for a marketing makeover?

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Uniting Minds and Functions in 2024

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  1.    The Media Capability Gap
    Media governanceMarketing operations

    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

    Read more about "The Media Capability Gap"
  2.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectiveness

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

    Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"
  3.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing operations

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
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WFA videos & webinars

Is it time for a marketing makeover? - Part 1 | Does marketing have a PR problem?

Is it time for a marketing makeover? - Part 2 | Can marketers be more influential in the boardroom?

Is it time for a marketing makeover? - Part 3 | How can we better market marketing as a career?

The Ritbot on sustainability | Madsemble 2024

WFA Insight Forum: Elevating the insight functions with AI

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  1.    The Media Capability Gap
    Media governanceMarketing operations

    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

    Read more about "The Media Capability Gap"
  2.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectiveness

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

    Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"
  3.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing operations

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
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WFA's #BetterMarketing Pod

On being AI-able | WFA #BetterMarketingPod with Mark Ritson and his AI alter ego, the Ritbot

On redefining customer proposition at Primark | WFA #BetterMarketingPod with Michelle McEttrick

Human progress, women empowerment and AI | WFA #UlrikeBetterMarketingPod with Ulrike Decoene, AXA

Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan

On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal

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