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Key trends from Cannes jurors and commentators

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Scared to speak up about DEI or sustainability in the current environment? Don’t be: fortune favours the bold

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Inclusion is the future for brand growth

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Every brand needs a stronger insight function

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This month in AI: AI-generated campaigns go viral, GenAI mislabelling, US explores risks of AI use in digital advertising and recent WFA content

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Nominations open for WFA Global Marketer of the Year 2024

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  1.    The Media Capability Gap
    Media governanceMarketing operations

    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

    Read more about "The Media Capability Gap"
  2.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectiveness

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

    Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"
  3.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing operations

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
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WFA Global Marketer Week 2024 | What big issue should the industry prioritise at Cannes?

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 3

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 2

WFA Global Marketer Week 2024 | CMO, the impossible job? - Part 1

WFA Global Marketer Week 2024 | CMOS on building better brands

WFA Global Marketer Week 2024 | Highlights from Toronto

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

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  1.    The Media Capability Gap
    Media governanceMarketing operations

    The Media Capability Gap

    A research report on the anatomical structures and priorities of the client-side media department.

    Read more about "The Media Capability Gap"
  2.    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
    Audience measurementChannelsIntegrated marketingMarketing effectiveness

    Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation

    In this webinar focusses on what the future may hold for online video and how brands should treat this medium going…

    Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"
  3.    Webinar+: Crisis clinic - Managing your media in the Covid epidemic
    ChannelsMarketing operations

    Webinar+: Crisis clinic - Managing your media in the Covid epidemic

    This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are…

    Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"
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WFA's #BetterMarketing Pod

Putting brand first | WFA #BetterMarketingPod with Allyson Witherspoon, Nissan

CMO, the Impossible Job? Lessons from the Better Marketing Podcast

On AI, sharing and scaling | WFA #BetterMarketingPod with Asmita Dubey, L'Oréal

Championing creativity | WFA #BetterMarketingPod with Claire Beale and Sonoo Singh, Creative Salon

#BetterMarketingPod 2023 key learnings with David Wheldon

How to be a great senior leader | WFA #BetterMarketingPod with Jane Wakely, PepsiCo

What we can learn from emerging markets | WFA #BetterMarketingPod with Cristina Diezhandino, Diageo

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  2. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

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  4. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

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  6. This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.

    More information Register for this meeting

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