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Marketing operationsMarketing organisationThe Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
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Marketing effectivenessCMO ForumWebinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.
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Marketing strategyMarketing operationsMarketing strategyWebinar+: Crisis clinic - Managing your media in the Covid epidemic
Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.
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Trends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
Read more about "Mind the Gap - 2020"
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap. -
Marketing effectivenessMarketing structureCMO ForumWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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Steering Media from the Centre
Read more about "Steering Media from the Centre"In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
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Attendance is only open for companies that are signatories of the Responsible Marketing Pact (RMP).
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WFA Forum Connect is returning to Amsterdam, bringing together WFA’s marketing communities around the common goal of better marketing effectiveness.
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Spotlight: Future Media Operating Models: Designing the media organisation for what comes next
19 Nov 2026
Join WFA and mediasense to unpack new research on how global advertisers are evolving their media organisations for 2027 and beyond.
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Join for a one-hour briefing on the key policy and regulatory developments shaping the future of marketing worldwide.
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On 20 November 2026, ATS Tokyo returns with a full day of future‑focused content designed for Japan’s most forward‑thinking industry leaders.
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External event: Oxford Centre for the Future of Marketing Launch & Inaugural Annual Symposium
20 Nov 2026
The University of Oxford is delighted to announce the launch of the Oxford Centre for the Future of Marketing (OCFM), a new global convening hub dedicated to advancing marketing innovation and impact through rigorous academic research and cross-sector collaboration.
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Join us to gain exclusive insights into Meta's approach to tackle fraudulent advertising.
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For senior European public/government affairs professionals and national advertiser associations
