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On story, strategy and stealing attention | WFA #BetterMarketingPod with Seth Godin
"Marketing, the most exciting profession"
How can we do a better job of marketing marketing?
On bridging consumer & business | WFA #BetterMarketingPod with Marcel Marcondes, AB InBev
On agency experience, AI and messaging | WFA #BetterMarketingPod with Nicola Mendelsohn, Meta
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Marketing operationsMarketing organisationThe Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
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Marketing effectivenessCMO ForumWebinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation
Read more about "Webinar: Mind the gap - Video advertising reach in the age of increasing media fragmentation"In this webinar focusses on what the future may hold for online video and how brands should treat this medium going forward.
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Marketing strategyMarketing operationsMarketing strategyWebinar+: Crisis clinic - Managing your media in the Covid epidemic
Read more about "Webinar+: Crisis clinic - Managing your media in the Covid epidemic"This interactive webinar and clinic with WFA, Digital Decisions and Ebiquity offers the chance to to hear how consultants are expecting the media markets to evolve, and how you can respond.
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Trends & forecastsCross-media measurementMarketing effectivenessMedia transformationMind the Gap - 2020
Read more about "Mind the Gap - 2020"
The 2020 Mind the Gap report by our partner Ebiquity focusses on three areas: a projection of TV audience figures up to 2025, whether digital video channels can help to close the coverage gap caused by the decline of linear TV and advice for marketers how to address their own coverage gap. -
Marketing effectivenessMarketing structureCMO ForumWFA Global Marketing Effectiveness report
Read more about "WFA Global Marketing Effectiveness report"This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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Steering Media from the Centre
Read more about "Steering Media from the Centre"In this paper, we discuss the advantages of steering media from the centre, as well as when and if it makes sense to do so.
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Maximising the value of media using the Ebiquity Media Model
Read more about "Maximising the value of media using the Ebiquity Media Model"In this Viewpoint paper, Ebiquity considers all the different domains of media that CMOs need to master to make them work hardest for their brands, both at the level of individual components and as an integrated whole.
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Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategyFive common pitfalls of in-housing marketing services
Read more about "Five common pitfalls of in-housing marketing services"While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly wrong. APR Consulting Company, Ebiquity and The Observatory International explain.
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Progressive Programmatic Solutions workshop overview (April 2019)
Read more about "Progressive Programmatic Solutions workshop overview (April 2019)"Overview of WFA's Progressive Programmatic Solutions workshop held on April 12th, 2019 in Singapore
Our upcoming events
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Attendance is only open for companies that are signatories of the Responsible Marketing Pact (RMP).
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WFA is proud to partner once more with Campaign Asia. On November 19, Campaign Asia Game Changers 2025 is returning to Singapore, a one day conference where bold marketing meets smart tech.
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Join us in New York for this in-person AI Community meeting. This is an invite-only event.
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WFA Forum Connect is returning to New York, bringing together WFA’s marketing communities around the common goal of transformation for brand growth.
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On November 21, 2025, ATS Tokyo returns to the Tokyo Dome Hotel for a power-packed day of insightful keynotes, expert panels, in-depth interviews, and invaluable networking opportunities.
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
