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Rory Sutherland on fat-tailed marketing + why creativity outperforms efficiency #bettermarketingpod
Magnum Ice Cream's CMO on leaving Unilever, Minecraft ice cream and achieving cultural relevance
How can we do a better job of marketing marketing?
On bridging consumer & business | WFA #BetterMarketingPod with Marcel Marcondes, AB InBev
On agency experience, AI and messaging | WFA #BetterMarketingPod with Nicola Mendelsohn, Meta
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Advertising & policyDigital policyValue of advertisingWFA Policy Tracker
Read more about "WFA Policy Tracker"WFA's EU Policy Tracker provides an update on all latest developments and WFA activities regarding the most relevant EU legislative files.
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Better Ads Standard for short-form video announced
Read more about "Better Ads Standard for short-form video announced"The Coalition for Better Ads announced that it has developed a Better Ads Standard for short-form video for desktop, mobile web and in-app environments to expand its efforts to improve the online ad experience for consumers.
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Advertising & policyAgency managementIn-housingMarketing structureDigital media transformationThe State of Advertising
Read more about "The State of Advertising"WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Advertising & policyTrends & forecastsCross-media measurementMedia & analyticsMarketing effectivenessGlobal viewability benchmarks 2017
Read more about "Global viewability benchmarks 2017"WFA member benchmark on viewability. This survey represents the industry’s first collective set of benchmarks on the level of ‘in-view’ impressions across more than 20 markets.
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Advertising & policyAd techPrivacy & techCoalition for Better Ads: Feb 2018 State of play
Read more about "Coalition for Better Ads: Feb 2018 State of play"The latest developments (Feb 2018) regarding the Coalition for Better Ads and the Better Ads Standards.
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Advertising & policyTrends & forecastsPrivacy & techEurope research: Data-driven advertising and Europeans’ internet use
Read more about "Europe research: Data-driven advertising and Europeans’ internet use"This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of content users accessed online, their attitudes to data-driven advertising, and their willingness to pay for content as an alternative to advertising.
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Advertising & policyCross-media measurementMedia & analyticsEuropean Viewability Measurement Principles
Read more about "European Viewability Measurement Principles"Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to ensure that harmonised best practice standards and guidelines are applied to the measurement and trading of viewable digital advertising across all markets in Europe (and beyond). They are designed to help our industry to achieve the following common goals:
1. To raise minimum quality standards in digital advertising measurement for all stakeholders across Europe.
2. To measure digital ad exposure which is deemed a key step to increasing confidence in digital ad trading.
3. To enhance the (internet) user experience in the context of changing user expectations.
4. To improve confidence in the digital ad environment. -
Advertising & policyMedia & analyticsPrivacy & tech
Survey results: Paying for 3rd party verification
Read more about "Survey results: Paying for 3rd party verification"WFA member survey. For additional details, please log in.
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Advertising & policyCross-media measurementMedia & analytics
Survey on Media Governance and Guardianship
Read more about "Survey on Media Governance and Guardianship"WFA member survey. For additional details, please log in.
Our upcoming events
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Search is being reshaped in real time. AI-powered answers, richer SERP features, and new discovery journeys are changing how people find (and choose) brands - the old playbook of “rank #1 and win” is no longer our reality.
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This session will help you identify and mitigate reputational, legal and ethical risks when selecting AI tools.
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Learn how to make the most of your WFA membership in one quick session.
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Join members of WFA’s Asia Advisory Board to welcome the new year on 21st January.
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
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WFA is proud to partner once more with Campaign Asia for Connect Indonesia, taking place January 28 in Jakarta.
