Posts about Asia-Pacific
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Episodes
Rory Sutherland on fat-tailed marketing + why creativity outperforms efficiency #bettermarketingpod
Magnum Ice Cream's CMO on leaving Unilever, Minecraft ice cream and achieving cultural relevance
How can we do a better job of marketing marketing?
On bridging consumer & business | WFA #BetterMarketingPod with Marcel Marcondes, AB InBev
On agency experience, AI and messaging | WFA #BetterMarketingPod with Nicola Mendelsohn, Meta
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Marketing strategyMarketing strategyBuilding brands that matter
Read more about "Building brands that matter"What does it take to create a brand that really connects with consumers? Chrystal Yeong, Senior Manager, Marketing Services at WFA, reports.
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Cannes LionsCelebrating creativity with #NotInCannes
Read more about "Celebrating creativity with #NotInCannes"While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory Board supported the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.
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CreativityCelebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)
Read more about "Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)"Overview of the event held at Google in Singapore on the 19th of June.
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Forum ConnectSourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)
Read more about "Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)"Overview of the Sourcing Forum meeting held in Singapore on May 14th, as part of WFA Forum Connect.
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AIWFA at Grab, Meeting Overview (April 2025)
Read more about "WFA at Grab, Meeting Overview (April 2025)"Overview of the event held at Grab HQ in Singapore on the 24th of April.
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technologyKnowledge Spotlight: Growing a Global Brand in Local Soil
Read more about "Knowledge Spotlight: Growing a Global Brand in Local Soil"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Marketing technologyValue of advertisingMarketing capabilitiesMarketing operationsMarketing technology
Knowledge Spotlight: AI and the Future of Search
Read more about "Knowledge Spotlight: AI and the Future of Search"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Media & analyticsMarketing effectivenessMarketing technologyMarketing technology
Knowledge Spotlight: Marketing Mix Modelling 101
Read more about "Knowledge Spotlight: Marketing Mix Modelling 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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CMOCMO Forum Meeting Overview (March 2025)
Read more about "CMO Forum Meeting Overview (March 2025)"Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.
Our upcoming events
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Search is being reshaped in real time. AI-powered answers, richer SERP features, and new discovery journeys are changing how people find (and choose) brands - the old playbook of “rank #1 and win” is no longer our reality.
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This session will help you identify and mitigate reputational, legal and ethical risks when selecting AI tools.
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Learn how to make the most of your WFA membership in one quick session.
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Join members of WFA’s Asia Advisory Board to welcome the new year on 21st January.
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
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WFA is proud to partner once more with Campaign Asia for Connect Indonesia, taking place January 28 in Jakarta.
