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HP's Antonio Lucio on leading through a CEO transition, an AI surge and 4 layers of disruption

Grab CMO Cheryl Goh's playbook on how to cross swim lanes for commercial impact #bettermarketingpod

Is it all about AI? What's really shaping the CMO Agenda? - 2025 in review #bettermarketingpod

Rory Sutherland on fat-tailed marketing + why creativity outperforms efficiency #bettermarketingpod

Judy Smith on why "be who you say you are" is the only crisis playbook that matters

Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"

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  1.    8 CMOs on how AI is changing brand marketing
    Cannes LionsCMO Forum

    8 CMOs on how AI is changing brand marketing

    WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their creativity.

    Read more about "8 CMOs on how AI is changing brand marketing"
  2.    8 CMOs: “My big insight from Cannes”
    Cannes LionsCMO Forum

    8 CMOs: “My big insight from Cannes”

    Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key takeout.

    Read more about "8 CMOs: “My big insight from Cannes”"
  3.    CMOs share biggest lessons of 2025
    Cannes LionsCMO Forum

    CMOs share biggest lessons of 2025

    Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.

    Read more about "CMOs share biggest lessons of 2025"
  4.    Celebrating creativity with #NotInCannes
    Cannes Lions

    Celebrating creativity with #NotInCannes

    While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory Board supported the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.

    Read more about "Celebrating creativity with #NotInCannes"
  5.    Uncertainty on the Croisette
    Cannes Lions

    Uncertainty on the Croisette

    Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some belated reflections on the rapid pace of transformation and the challenges it creates.

    Read more about "Uncertainty on the Croisette"
  6.    Key trends from Cannes jurors and commentators
    Cannes Lions

    Key trends from Cannes jurors and commentators

    Cannes Lions jury presidents and commentators share their views on this year's edition of the festival.

    Read more about "Key trends from Cannes jurors and commentators"
  7.    What do CMOs want from Cannes?
    Cannes Lions

    What do CMOs want from Cannes?

    Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this year.

    Read more about "What do CMOs want from Cannes?"
  8. Cannes Lions

    WFA at Cannes

    Each year at Cannes, WFA brings together a programme of events available to WFA members, including WFA co-hosted events and WFA speaker sessions (indicated in red) and 3rd party sessions (indicated in blue) taking place across the week. We hope these will help you connect, learn and make the most of your time in Cannes.

    Read more about "WFA at Cannes"
  9.    Is it time for a marketing makeover?
    Brand purposeBrand reputationCreativityCannes LionsCMO ForumDigital media transformationMarketing capabilities

    Is it time for a marketing makeover?

    WFA and The Drum have teamed up to ask marketing leaders about some of the key challenges our profession faces.

    Read more about "Is it time for a marketing makeover?"
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  1. WFA Partners with Mumbrella360: Connecting Members with local and global Marketing and Media Leaders

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  2. Policy Action Group (PAG)

    Brussels Belgium

    02 Jun 2026

    For senior European public/government affairs professionals and national advertiser associations

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  3. WFA Summer Drinks

    Brussels Belgium

    02 Jun 2026

    Join the WFA Brussels team & other colleagues for informal drinks to welcome the new season on Tuesday June 2nd, from 5pm. For more information or questions, please contact us at  events@wfanet.org.

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    Tokyo Japan

    03 Jun 2026

    Join members of WFA’s Asia Advisory Board as WFA makes its return to Tokyo.

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  5. WFA is partnering with ProcureCon Marketing at Club Chelsea, London, United Kingdom

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  6. In partnership with DEPT®, this WFA Spotlight will explore how AI-powered search, assistants and generative experiences are reshaping how consumers discover brands and what marketers should do in response.

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