Posts about In-housing
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In-housingHow AI is changing in-house agencies
Read more about "How AI is changing in-house agencies"A new WFA report highlights how in-house agency teams are embracing the era of AI and potential opportunities in the generative AI space within marketing. Brenna Brandes, Global Marketing Services Manager at WFA, explains.
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In-housingIn-House Forum Meeting Overview (May 2025)
Read more about "In-House Forum Meeting Overview (May 2025)"Overview of WFA’s In-House Forum held on 8 May 2025
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Agency managementIn-housingMarketing structureCMO ForumMarketing operationsSpotlight: Housekeeping: In-house agency trends and challenges
Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"WFA webinar on in-house agency trends and challenges
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Agency managementIn-housingMarketing capabilitiesIn-housing set for rapid and continued growth at major multinationals
Read more about "In-housing set for rapid and continued growth at major multinationals"According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21% actively considering one. According to that same survey, 70% already have strategic capabilities in-house and many plan to shift new tasks from external agencies over the next three years.
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Agency managementIn-housingMarketing operationsBenchmark: Digital in-housing from agency point of view
Read more about "Benchmark: Digital in-housing from agency point of view"WFA benchmark on In-housing Digital Media, from agencies' point of view
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In-housingCMO ForumMarketing capabilitiesIn-House Forum Overview (October 2021)
Read more about "In-House Forum Overview (October 2021)"Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place remotely.
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In-housingMarketing procurementMarketing structureMarketing procurementDecoupling production from the creative agency and the role of the agency producer
Read more about "Decoupling production from the creative agency and the role of the agency producer"Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of decoupling advertising production from the creative agency and the role of the agency producer.
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Agency managementIn-housingMarketing structureCMO ForumMarketing operations
Spotlight: Global Trends in Creative In-Housing
Read more about "Spotlight: Global Trends in Creative In-Housing"The subject of in-housing creative services has been increasingly prevalent in recent years with 57% of WFA members currently having created an in-house model of some shape or form.
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Agency managementIn-housingMarketing structureCMO ForumMarketing capabilities
Global Trends in Creative In-Housing
Read more about "Global Trends in Creative In-Housing"This study focuses on WFA members’ creative in-house agencies.
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Search is being reshaped in real time. AI-powered answers, richer SERP features, and new discovery journeys are changing how people find (and choose) brands - the old playbook of “rank #1 and win” is no longer our reality.
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This session will help you identify and mitigate reputational, legal and ethical risks when selecting AI tools.
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Join members of WFA’s Asia Advisory Board to welcome the new year on 21st January.
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Attendance is only open for companies that are Members of the Food & Beverages Marketing Group (FMG).
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WFA is proud to partner once more with Campaign Asia for Connect Indonesia, taking place January 28 in Jakarta.
