Gaming Demystified: Unlocking brand growth opportunities in video gaming
Esports is the pinnacle of the gaming industry, where professional gamers compete for sizeable prize pools that rival (and often exceed) those offered by traditional sports. While esports tends to generate the headlines, both it and the wider world of gaming offer opportunities marketers cannot ignore. The challenge is understanding how to navigate this rapidly evolving ecosystem and knowing where to look. This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded (organiser behind All That Matters)
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