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Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…
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This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…
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Agency review & pitchingMarketing procurement
Benchmark on Customer journey and innovation suppliers
WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…
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Agency review & pitchingMarketing procurement
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WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…
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Agency review & pitchingMarketing procurement
Benchmark on the digital video vendors used by members
WFA benchmark looking at the specialist digital video vendors used by members.
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Channels
Survey results on Global Search Marketing
The aim of this research is to build a picture into how multinational companies are investing in search marketing, how they are…
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ProgrammaticData & analyticsData-driven marketing
Benchmark on the use of DMPs by insights teams to generate consumer insights
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
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Survey results on global social media marketing: 2016
WFA survey looking at a number of critical areas relating to social media marketing.
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Data & analytics
The future of insights project
Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…