Related content
-
ChannelsBrand purposeBrand reputationCannes 2019 Wrap
Read more about "Cannes 2019 Wrap"In Cannes this year, WFA with the help of The Economist Group, talked to a number of marketing leaders about their priorities and…
-
CreativityBrand reputationSeven take-outs from Cannes 2019
Read more about "Seven take-outs from Cannes 2019"So as the dust settles on Cannes 2019, here are my top seven take-outs from the industry’s annual revelries on the…
-
Brand reputationWFA launches The State of Advertising report
Read more about "WFA launches The State of Advertising report"Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
-
Brand purposeBrand reputationPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
-
Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insightDanish advertisers create guide to brand safety
Read more about "Danish advertisers create guide to brand safety"Three out four advertisers say there is insufficient transparency in media buying.
-
Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacyGlobal Media Charter
Read more about "Global Media Charter"The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
-
Diversity & InclusionBrand purposeBrand reputationWFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
-
Brand purposeBrand reputationProject Reconnect masterdeck 2019
Read more about "Project Reconnect masterdeck 2019"Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…
-
Brand reputationWhat great brand stories can do for business
Read more about "What great brand stories can do for business"In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…
-
Brand reputationWeb Summit 2017 round-up
Read more about "Web Summit 2017 round-up"“AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of…
-
Marketing technologyBrand reputationMarketing technologyMarketing technologyWeb Summit 2017 in 10 tweets
Read more about "Web Summit 2017 in 10 tweets"Some soundbites for marketers from this year’s Web Summit in Lisbon
-
Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structureSurvey on Social Media & Social Content Management 2017
Read more about "Survey on Social Media & Social Content Management 2017"WFA member survey. For additional details, please log in.