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This new WFA member benchmark dispels the myths on capability investment.
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Capability Forum Meeting Overview (October 2023)
Overview of Capability Forum held remotely on 12th October 2023.
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Benchmark: Recommended Capability Vendors
WFA benchmark containing member-recommended capability training vendors .
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Capability Forum Overview (April 2023)
Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.
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Marketing capabilities
Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments
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Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Marketing capabilities
Benchmark: Recommended online training platforms (digital marketing skills)
WFA member benchmark on recommended online training platforms that help develop digital marketing skills
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Marketing capabilities
WFA publishes marketing capabilities playbook
The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…
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Marketing capabilities
The First 100 Days of a Marketing Capability Leader
Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
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Integrated marketingMarketing operations
Capability Forum Overview (October 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.
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Marketing capabilities
Benchmark: Vision/mission/philosophy statements for the marketing team
WFA member benchmark on Vision/mission/philosophy statements for the marketing team
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Agency evaluation & performance
Benchmark: Recommended Training Providers
A member of the Marketing Capability Forum is looking for recommended partners that offer live virtual learning programmes for…