Posts about Capability Forum

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  1.    Marketing Capability Forum Meeting Overview (March 2024)
    Marketing capabilitiesMarketing effectiveness

    Marketing Capability Forum Meeting Overview (March 2024)

    Overview of Marketing Capability Forum held remotely on 21st March 2024.

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  2.    Measuring Marketing Capability Impact
    Marketing capabilitiesMarketing effectiveness

    Measuring Marketing Capability Impact

    WFA report on marketing capability impact measurement, conducted in partnership with Oxford

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  3.    Benchmark: Marketing Capability Investment
    Marketing capabilities

    Benchmark: Marketing Capability Investment

    This new WFA member benchmark dispels the myths on capability investment.

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  4.    Capability Forum Meeting Overview (October 2023)
    ChannelsMarketing capabilities

    Capability Forum Meeting Overview (October 2023)

    Overview of Capability Forum held remotely on 12th October 2023.

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  5.    Benchmark: Recommended Capability Vendors
    Marketing capabilities

    Benchmark: Recommended Capability Vendors

     WFA benchmark containing member-recommended capability training vendors .

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  6.    Capability Forum Overview (April 2023)
    Integrated marketingMarketing operations

    Capability Forum Overview (April 2023)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 19 April 2023, which took place remotely.

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  7.    Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments
    Marketing capabilities

    Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments

    WFA member benchmark of recommendations for Marketing Capability Skills Frameworks and Assessments

    Read more about "Benchmark: Recommended Partners for Marketing Capability Skills Frameworks and Assessments"
  8.    Spotlight: Go faster with less
    Marketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

    Read more about "Spotlight: Go faster with less"
  9.    Benchmark: Recommended online training platforms (digital marketing skills)
    Marketing capabilities

    Benchmark: Recommended online training platforms (digital marketing skills)

    WFA member benchmark on recommended online training platforms that help develop digital marketing skills

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  10.    WFA publishes marketing capabilities playbook
    Marketing capabilities

    WFA publishes marketing capabilities playbook

    The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…

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  11.    The First 100 Days of a Marketing Capability Leader
    Marketing capabilities

    The First 100 Days of a Marketing Capability Leader

    Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…

    Read more about "The First 100 Days of a Marketing Capability Leader"
  12.    Capability Forum Overview (October 2021)
    Integrated marketingMarketing operations

    Capability Forum Overview (October 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

    Read more about "Capability Forum Overview (October 2021)"