Posts about Marketing Organisation & Strategy

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1. 
   Benchmarks & surveys

   31 August 2018
   Agency review & pitchingCreativityMarketing procurement

   Recommended creative agencies in APAC

   WFA

    WFA member benchmark. For additional details, please log in.

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2. 
   Benchmarks & surveys

   14 August 2018
   Agency evaluation & performanceAgency managementAgency review & pitchingCreativityMarketing operationsMarketing procurementData & analytics

   Survey on content production-data and benchmarking

   WFA, APR

   WFA member survey. For additional details, please log in.

   Read more about "Survey on content production-data and benchmarking"
3. 
   Benchmarks & surveys

   14 July 2018
   Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Benchmark on Sourcing Adaptation & Transcreation

   WFA

    WFA member benchmark. For additional details, please log in.

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4. 
   Benchmarks & surveys

   14 July 2018
   Agency evaluation & performanceAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

   Benchmark on sourcing talent

   WFA

     WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on sourcing talent"
5. 
   Videos & webinars

   13 July 2018
   Organisation & structure

   WFA talks Better Marketing: The CMO agenda

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…

   Read more about "WFA talks Better Marketing: The CMO agenda"
6. 
   Benchmarks & surveys

   13 July 2018
   Agency managementAgency remuneration & contractsMarketing procurement

   Benchmark on Production Pre-payments

   WFA

   WFA member benchmark. For additional details, please log in.

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7. 
   Videos & webinars

   13 July 2018
   Brand purpose

   WFA talks Better Marketing: Purpose

   WFA, The Economist Group

   At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…

   Read more about "WFA talks Better Marketing: Purpose"
8. 
   Benchmarks & surveys

   5 July 2018
   Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

   Survey on Influencer Marketing

   WFA

   WFA member survey. For additional details, please log in.

   Read more about "Survey on Influencer Marketing"
9. 
   Opinions

   28 June 2018
   Marketing procurement

   Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years

   Laura Forcetti

   It’s clear that there are big opportunities for marketing procurement to fundamentally change the perception of the…

   Read more about "Growing pains: Marketing procurement is moving beyond the ‘misunderstood teenager’ years"
10. 
    Guides & templates

    21 June 2018
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    WFA

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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11. 
    Videos & webinars

    21 June 2018
    InfluencersInfluencersMarketing procurement

    Webinar: A strategic global sourcing approach to influencer content production

    WFA, APR

    As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…

    Read more about "Webinar: A strategic global sourcing approach to influencer content production"
12. 
    Benchmarks & surveys

    12 June 2018
    Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Survey on The Future of Agency Rosters

    WFA, The Observatory

       

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