Posts about Marketing Organisation & Strategy

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1. 
   Event reports

   8 June 2018
   Audience measurementOrganisation & structureMedia transformationData-driven marketing

   Media Forum Meeting Overview (June 2018, Barcelona)

   WFA

    Overview of the Media Forum held in July 2018 in Barcelona.

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2. 
   Guides & templates

   14 May 2018
   Diversity & InclusionBrand purpose

   A guide to progressive gender portrayals in advertising

   WFA

   At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

   Read more about "A guide to progressive gender portrayals in advertising"
3. 
   Benchmarks & surveys

   9 May 2018
   ChannelsAgency managementAgency review & pitchingMarketing capabilities

   Benchmark on Ecommerce capabilities

   WFA

    WFA member benchmark. For additional details, please log in.

   Read more about "Benchmark on Ecommerce capabilities"
4. 
   Reports & whitepapers

   19 February 2018
   Agency managementOrganisation & structure

   Mergers & Acquisitions 2017

   COMvergence

   This study  provides analysis and insights on the mergers & acquisitions made by the six largest intl. marketing services…

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5. 
   Reports & whitepapers

   16 February 2018
   Diversity & InclusionBrand purposeBrand reputation

   WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

   WFA

   This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

   Read more about "WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance"
6. 
   Benchmarks & surveys

   25 January 2018
   ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology

   Survey on the Future of Programmatic Media

   WFA, DataXu

   WFA member survey. For additional details, please log in.

   Read more about "Survey on the Future of Programmatic Media"
7. 
   Opinions

   24 January 2018

   Sea heroes and data: Deutsche Telekom's Hans-Christian Schwingen

   WFA

   Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

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8. 
   Guides & templates

   15 December 2017
   Digital policyDigital transformationData collection & privacy

   Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

   WFA

   When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

   Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"
9. 
   Opinions

   1 December 2017
   Brand reputation

   What great brand stories can do for business

   Ranji David

   In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…

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10. 
    OpinionsEvent reports

    30 November 2017
    Brand reputation

    Web Summit 2017 round-up

    Laura Baeyens

    “AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of…

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11. 
    OpinionsEvent reports

    29 November 2017
    Marketing technologyBrand reputationMarketing technologyMarketing technology

    Web Summit 2017 in 10 tweets

    Laura Baeyens

    Some soundbites for marketers from this year’s Web Summit in Lisbon

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12. 
    Benchmarks & surveys

    16 October 2017
    Marketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology

    Benchmark on Ad pre-testing

    WFA

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Ad pre-testing"