Posts about Marketing Organisation & Strategy

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  1.    Benchmark an Introduction to sourcing Consumer Insights
    Agency managementMarketing procurementData & analytics

    Benchmark an Introduction to sourcing Consumer Insights

    WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…

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  2.    Benchmark an Introduction to sourcing Ad Production
    Agency managementMarketing procurement

    Benchmark an Introduction to sourcing Ad Production

    WFA introductory guidance for procurement organisations looking at sourcing ad production, getting value from production partners,…

    Read more about "Benchmark an Introduction to sourcing Ad Production"
  3.    Survey results on calculating programmatic savings
    ProgrammaticMarketing procurement

    Survey results on calculating programmatic savings

    Survey on how to calculate savings within programmatic media buying, covering contracts, the measurement of programmatic pricing and…

    Read more about "Survey results on calculating programmatic savings"
  4.    Survey into global media pitching and use of consultants
    Agency review & pitchingMarketing procurement

    Survey into global media pitching and use of consultants

    This survey looks at what is being reviewed in recent pitches, the geographic areas they encompass, the frequency of pitching, plus…

    Read more about "Survey into global media pitching and use of consultants"
  5.    Survey results on Managing insight supplier communities
    Agency rostersMarketing procurementData & analytics

    Survey results on Managing insight supplier communities

    Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…

    Read more about "Survey results on Managing insight supplier communities"
  6.    Benchmark on Customer journey and innovation suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on Customer journey and innovation suppliers

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with customer…

    Read more about "Benchmark on Customer journey and innovation suppliers"
  7.    Benchmark on innnovation partner and business disruptor suppliers
    Agency review & pitchingMarketing procurement

    Benchmark on innnovation partner and business disruptor suppliers

    WFA benchmark conducted for a member interested in finding suppliers across each region (or w/w) who are able to help with…

    Read more about "Benchmark on innnovation partner and business disruptor suppliers"
  8.    Benchmark on the digital video vendors used by members
    Agency review & pitchingMarketing procurement

    Benchmark on the digital video vendors used by members

    WFA benchmark looking at the specialist digital video vendors used by members. 

    Read more about "Benchmark on the digital video vendors used by members"
  9.    WFA breaks down walls between Insights and Media
    Marketing capabilitiesMarketing operationsOrganisation & structure

    WFA breaks down walls between Insights and Media

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

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  10.    Survey results on Marketing in ASEAN
    Agency managementIntegrated marketing

    Survey results on Marketing in ASEAN

    This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…

    Read more about "Survey results on Marketing in ASEAN"
  11.    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers
    Agency managementMarketing procurement

    Benchmark on Use of e-auctions & e-sourcing for marketing suppliers

    A WFA benchmark on the use of e-auctions and e-sourcing with marketing communications suppliers, focusing on processes, tools and…

    Read more about "Benchmark on Use of e-auctions & e-sourcing for marketing suppliers"
  12.    Survey Results on Sourcing ad production
    Agency evaluation & performanceMarketing procurement

    Survey Results on Sourcing ad production

    Survey in partnership with APR on sourcing ad production, the use of decoupling and its methodology, savings and benefits.

    Read more about "Survey Results on Sourcing ad production"