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Marketing capabilitiesWFA publishes marketing capabilities playbook
Read more about "WFA publishes marketing capabilities playbook"The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…
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Marketing capabilities
The First 100 Days of a Marketing Capability Leader
Read more about "The First 100 Days of a Marketing Capability Leader"Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
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Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilitiesWant to produce great work? Stop treating your advertising agencies like dirt
Read more about "Want to produce great work? Stop treating your advertising agencies like dirt"The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Digital transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…
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Marketing capabilitiesBenchmark: Investment in Marketing Capability (2021)
Read more about "Benchmark: Investment in Marketing Capability (2021)"This WFA member benchmark examined the investment in marketing capability building .
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Marketing capabilitiesBenchmark: Vision/mission/philosophy statements for the marketing team
Read more about "Benchmark: Vision/mission/philosophy statements for the marketing team"WFA member benchmark on Vision/mission/philosophy statements for the marketing team
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Integrated marketingMarketing capabilitiesIn-House Forum Overview (October 2021)
Read more about "In-House Forum Overview (October 2021)"Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureWFA launches Global Marketer of the Year 2021
Read more about "WFA launches Global Marketer of the Year 2021"Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…
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Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structureFive CMOs with five post lockdown tips
Read more about "Five CMOs with five post lockdown tips"Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…
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Marketing capabilitiesMarketing operationsThis can be marketing’s time. You just need to earn it.
Read more about "This can be marketing’s time. You just need to earn it."As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…
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Agency managementAgency rostersMarketing capabilitiesWFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern
Brand purposeBrand reputationMarketing capabilitiesMarketing operationsGet comfortable with sustainability
Read more about "Get comfortable with sustainability"The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…