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WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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What marketing talent wants
Company and marketing department attributes that resonate with today's marketer
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Marketing talent seeks companies with purpose, WFA research
Apple, Unilever and P&G are the most attractive companies to work for
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Marketing capabilities
WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
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Marketing capabilities
Benchmark: Measures of investment in marketing capability building
WFA member benchmark covering measurement of investment in marketing capability building.