Posts about Marketing capabilities - page 4

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  1.    China looks back at 40 years of brand building
    Marketing capabilitiesOrganisation & structure

    China looks back at 40 years of brand building

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

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  2.    What does 2019 hold for marketers?
    Marketing capabilitiesOrganisation & structure

    What does 2019 hold for marketers?

    Advertiser associations around the world share their thoughts.

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  3.    Students compete in marketing effectiveness awards in Spain
    Marketing capabilitiesMarketing effectiveness

    Students compete in marketing effectiveness awards in Spain

    AEA launches university programme

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  4.    Sourcing Forum Meeting Overview NY December 2018
    Marketing capabilitiesMarketing procurementOrganisation & structure

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…

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  5.    8 insights for global marketers on sourcing content production
    Agency remuneration & contractsAgency review & pitchingProductionMarketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

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  6.    Fashion brand Diesel wins Golden Drum 2018
    CreativityMarketing capabilities

    Fashion brand Diesel wins Golden Drum 2018

    The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden…

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  7.    Creativity is more important than data, say four out of 10 Norwegian advertisers
    CreativityMarketing capabilities

    Creativity is more important than data, say four out of 10 Norwegian advertisers

    Big Advertiser Report findings released at ANFO’s annual conference

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  8.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  9.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  10.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  11.    Benchmark on Ecommerce capabilities
    ChannelsAgency managementAgency review & pitchingMarketing capabilities

    Benchmark on Ecommerce capabilities

     WFA member benchmark. For additional details, please log in.

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  12.    Five CMO lessons from Cannes
    Marketing capabilities

    Five CMO lessons from Cannes

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

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