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Marketing capabilitiesOrganisation & structure
What does 2019 hold for marketers?
Advertiser associations around the world share their thoughts.
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Students compete in marketing effectiveness awards in Spain
AEA launches university programme
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Marketing capabilitiesMarketing procurementOrganisation & structure
Sourcing Forum Meeting Overview NY December 2018
The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…
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Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations
8 insights for global marketers on sourcing content production
Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…
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CreativityMarketing capabilities
Fashion brand Diesel wins Golden Drum 2018
The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden…
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CreativityMarketing capabilities
Creativity is more important than data, say four out of 10 Norwegian advertisers
Big Advertiser Report findings released at ANFO’s annual conference
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Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
The Road to Content Excellence
The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…
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Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics
Report: The Road to Content Excellence
WFA member report. For additional details, please log in.
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ChannelsAgency managementAgency review & pitchingMarketing capabilities
Benchmark on Ecommerce capabilities
WFA member benchmark. For additional details, please log in.
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Marketing capabilities
Five CMO lessons from Cannes
While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…
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Marketing capabilitiesMarketing operationsOrganisation & structure
WFA breaks down walls between Insights and Media
Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.
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