Posts about Marketing capabilities

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  1.    Four WFA partner predictions for 2020
    Brand purposeDigital transformationMarketing capabilitiesOrganisation & structureData collection & privacy

    Four WFA partner predictions for 2020

    Four of WFA’s strategic partners share their views on what will define marketing for the year ahead

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  2.    Five common pitfalls of in-housing marketing services
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Five common pitfalls of in-housing marketing services

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly…

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  3.    David Wheldon: The ground is changing but the basics remain the same
    Brand safetyBrand safetyMarketing capabilitiesOrganisation & structure

    David Wheldon: The ground is changing but the basics remain the same

    WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

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  4.    WFA launches Global Media Board
    Marketing capabilitiesOrganisation & structure

    WFA launches Global Media Board

    WFA Global Media Board will help make WFA’s Global Media Charter a reality

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  5.    China looks back at 40 years of brand building
    Marketing capabilitiesOrganisation & structure

    China looks back at 40 years of brand building

    CANA launches new working groups and publishes “Blue Book of Chinese Advertisers"

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  6.    What does 2019 hold for marketers?
    Marketing capabilitiesOrganisation & structure

    What does 2019 hold for marketers?

    Advertiser associations around the world share their thoughts.

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  7.    Students compete in marketing effectiveness awards in Spain
    Marketing capabilitiesMarketing effectiveness

    Students compete in marketing effectiveness awards in Spain

    AEA launches university programme

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  8.    Sourcing Forum Meeting Overview NY December 2018
    Marketing capabilitiesMarketing procurementOrganisation & structure

    Sourcing Forum Meeting Overview NY December 2018

    The WFA Sourcing Forum members met in New York on December 2018. The key topics include challenges of the sourcing functions,…

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  9.    8 insights for global marketers on sourcing content production
    Agency remuneration & contractsAgency review & pitchingMarketing capabilitiesMarketing operations

    8 insights for global marketers on sourcing content production

    Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range…

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  10.    Fashion brand Diesel wins Golden Drum 2018
    CreativityMarketing capabilities

    Fashion brand Diesel wins Golden Drum 2018

    The Slovenian Advertisers’ Association (SOZ) organised the 25th edition of their flagship event Golden…

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  11.    Creativity is more important than data, say four out of 10 Norwegian advertisers
    CreativityMarketing capabilities

    Creativity is more important than data, say four out of 10 Norwegian advertisers

    Big Advertiser Report findings released at ANFO’s annual conference

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  12.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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