Posts about Marketing capabilities

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  1. Five CMO lessons from Cannes
    Opinions
    4 July 2017
    Marketing capabilities

    Five CMO lessons from Cannes

    Rob Dreblow

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

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  2. WFA breaks down walls between Insights and Media
    Opinions
    1 March 2016
    Marketing capabilitiesMarketing operationsOrganisation & structure

    WFA breaks down walls between Insights and Media

    WFA

    Two of the WFA's key workstreams have hosted a first-ever joint session to identify the best way to stop silo-ed thinking.

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