Posts about Media Forum

Related content

1. 
   Benchmarks & surveys

   11 March 2022
   Media measurementValue of advertisingMarketing effectiveness

   Benchmark: Media Spend Vs Net Sales Revenue & A&P

   WFA

   WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

   Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"
2. 
   11 March 2022
   Media transparencyProgrammaticMedia measurement

   Media Forum Meeting Overview (24th February 2022)

   WFA

   Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

   Read more about "Media Forum Meeting Overview (24th February 2022)"
3. 
   Benchmarks & surveys

   9 March 2022
   Organisation & structure

   Survey: Ukrainian Response

   WFA

   In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference. 

   Read more about "Survey: Ukrainian Response"
4. 
   Videos & webinars

   3 March 2022
   Media governanceProgrammaticData collection & privacy

   Spotlight: Preparing for digital media’s privacy-first future | Episode 4

   WFA

   The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

   Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 4"
5. 
   News

   1 March 2022
   Media governanceMedia transparencyProgrammatic

   WFA launches global guide to media contracts excellence

   WFA

   The guide looks at ten areas of best practice around the world

   Read more about "WFA launches global guide to media contracts excellence"
6. 
   Videos & webinars

   10 February 2022

   Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond

   WFA

   In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for…

   Read more about "Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond"
7. 
   Videos & webinars

   4 February 2022

   Spotlight: The Media Shift - Anticipating the Media World of Tomorrow

   WFA

   The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this…

   Read more about "Spotlight: The Media Shift - Anticipating the Media World of Tomorrow"
8. 
   Benchmarks & surveysEvent reportsCase studies

   3 February 2022
   Channels

   Media Forum Meeting Overview (19th January 2022)

   WFA

   Meeting overview and presentations from WFA’s Media Forum on 19^th January 2022.

   Read more about "Media Forum Meeting Overview (19th January 2022)"
9. 
   Benchmarks & surveys

   6 December 2021
   Channels

   Benchmark: MENA split between ATL and BTL media budget

   WFA

   WFA member benchmark on MENA split between ATL and BTL media budget

   Read more about "Benchmark: MENA split between ATL and BTL media budget"
10. 
    Videos & webinars

    1 December 2021
    Audience measurementMarketing effectiveness

    Fireside chat: Paying Attention to the Long and Short

    WFA

    In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…

    Read more about "Fireside chat: Paying Attention to the Long and Short"
11. 
    Videos & webinars

    18 November 2021
    Media governanceProgrammaticData collection & privacy

    Spotlight: Preparing for digital media’s privacy-first future | Episode 3

    WFA

    The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…

    Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 3"
12. 
    Event reports

    27 October 2021
    Audience measurementMarketing effectiveness

    Media Forum Meeting Overview (27th October 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.

    Read more about "Media Forum Meeting Overview (27th October 2021)"