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Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee
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Martin Renaud, Mondelēz International: WFA Global Marketer of the Year 2022 nominee
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Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee
Karen Riley-Grant, Global Chief Marketing Officer at Levi Strauss & Co, is one of the eight global marketers shortlisted for…
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Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee
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Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee
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Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee
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Marketing procurement
Spotlight: Global Agency Remuneration Trends
It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…
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Marketing procurement
Spotlight: Client-agency performance evaluations: 2022 update
Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
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Marketing procurement
The role of AI in the content creation process
This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…
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Digital policyMarketing law
WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
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Marketing procurement
Spotlight: Inflation equals innovation
In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…