Paul Kemp-Robertson, Co-Founder & Chief Brand Officer of Contagious, makes the case on how marketing can change the world for the better. 

10 years of learnings from running Project Reconnect

This report covers how 50 companies structure their global media agency relationships and how these relationships are expected to evolve over time.

A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory International

WFA President on why a complex operating environment shouldn't be a distraction from getting the basics right

This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.

The rapidly changing content production landscape is forcing brands to create more content, faster, and with less budget. Making sense of what to spend and with whom to work can be confusing. In this webinar, and based on key results from a recent WFA/APR study, were discussed options for choosing the right partners, setting up appropriate processes and best practices for producing more of the work you need.

The latest survey by WFA on Performance Marketing to better understand how much companies are investing in performance approaches, suppliers and tactics.

Advertisers have to produce more content, faster, better and with same or less budget. They also have to choose between a wide range of different types of resources to develop many forms of content.

The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have fundamentally changed, shows a new WFA & The Upside research.