This WFA survey seeks to identify general industry trends regarding the adoption and use of (Gen)AI in marketing procurement within the advertising sector.

Talent will play a huge part in ensuring marketing thrives. WFA in partnership with The Drum asked industry leaders how best to ensure that the brightest and best follow in their footsteps and create a positive pipeline of future leaders.

WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find it difficult to keep contracts up to date.

WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their creativity.

When you’ve been with the company since Day 1, change is inevitable. Cheryl Goh, Group VP of Marketing at Grab, explains how discovering marketing, defying consensus and being purpose-driven are key to her career.

Coping with uncertainty, boosting creativity and focusing on your people are key agenda items for many CMOs.

New initiative aims to update pitch practices and foster stronger partnerships between brands and agencies.

Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some belated reflections on the rapid pace of transformation and the challenges it creates.

This member-only forum explored how the tone set during the pitch process can determine the future relationship with agencies. 

Overview of the event held at Google in Singapore on the 19^th of June.