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Marketing strategyMarketing strategyInsight Forum meeting overview: Leaders of tomorrow (Jul 2025)
Read more about "Insight Forum meeting overview: Leaders of tomorrow (Jul 2025)"Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career Management”
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Agency managementWFA and VoxComm launch new pitch principles
Read more about "WFA and VoxComm launch new pitch principles"New initiative aims to update pitch practices and foster stronger partnerships between brands and agencies.
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Cannes LionsCelebrating creativity with #NotInCannes
Read more about "Celebrating creativity with #NotInCannes"While many in our industry were in Cannes last month celebrating creativity, members of WFA’s Asia Advisory Board supported the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.
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Cannes LionsUncertainty on the Croisette
Read more about "Uncertainty on the Croisette"Talk of AI dominated Cannes, but I believe creativity will continue to make the difference in a world focused on data and tech. Some belated reflections on the rapid pace of transformation and the challenges it creates.
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Cannes LionsKey trends from Cannes jurors and commentators
Read more about "Key trends from Cannes jurors and commentators"Cannes Lions jury presidents and commentators share their views on this year's edition of the festival.
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Agency managementSourcing Forum Meeting Overview (June 2025)
Read more about "Sourcing Forum Meeting Overview (June 2025)"This member-only forum explored how the tone set during the pitch process can determine the future relationship with agencies.
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Advertising & policyDigital policyDG JUST Exchange of Views on the EU Digital Fairness Act
Read more about "DG JUST Exchange of Views on the EU Digital Fairness Act"On 12 June, WFA held an engaging exchange of views with Martins Prieditis, Deputy Head of Unit at DG JUST on the upcoming proposal for an EU Digital Fairness Act. This important legislative proposal is expected to introduce new EU-wide rules on influencer marketing, ad personalisation, dark patterns and more.
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CreativityCelebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)
Read more about "Celebrating creativity #NotInCannes 2025, Meeting Overview (June 2025)"Overview of the event held at Google in Singapore on the 19th of June.
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CMOCMO Forum Meeting Overview, Cannes (June 2025)
Read more about "CMO Forum Meeting Overview, Cannes (June 2025)"Overview of the WFA CMO Forum held in Cannes in June 2025
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SustainabilityMedia transformationSpotlight: Managing CO2 emissions in media
Read more about "Spotlight: Managing CO2 emissions in media"Across the WFA membership, advertisers continue to explore how they can reduce the carbon footprint of their media investments—often in complex and evolving environments. As WFA broadens its Sustainability work via the launch of a new member-wide Sustainable Marketing Community, we are hosting the first in a series of Sustainable Marketing webinars, starting with a deep dive on Media Sustainability.
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Insight Forum Meeting Overview (June 2025)
Read more about "Insight Forum Meeting Overview (June 2025)"Overview of the WFA Insight Forum meeting, held remotely as part of the mini-series “Insights Career Management”
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WFA Webinar: A Global Roadmap for HFSS Ad Standards
Read more about "WFA Webinar: A Global Roadmap for HFSS Ad Standards"How can advertisers help shape a healthier global food environment?
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Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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Cross-media measurementHaloHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement - June 2025 meeting
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Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive
Read more about "Spotlight: Outlook2025: Outlook2025 and Mexico TV deep dive"Discover the WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LATAM in particular, with the latest trends across the region and individual markets.
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Advertising & policyInclusive marketingEuropean Accessibility Act: What it means for marketers
Read more about "European Accessibility Act: What it means for marketers"A one-pager on the European Accessibility Act (EAA) which aims to improve the accessibility of key products and services for people with disabilities across the EU, and the potential implications for marketers.
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Marketing procurementMarketing procurementSpotlight: Global Content Production: Evolution and Looking Ahead
Read more about "Spotlight: Global Content Production: Evolution and Looking Ahead"In this session, our guest and partner, Claire Randall, unpacks the key take-outs from our recent joint report, Global Content Production (2025 update)
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Advertising & policyDigital policyPAG Meeting Overview (May 2025)
Read more about "PAG Meeting Overview (May 2025)"Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.
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Advertising & policyA Global Roadmap for HFSS Ad Standards
Read more about "A Global Roadmap for HFSS Ad Standards"Practical guidance on how to evolve advertising self-regulation and preserve the private sector’s license to operate
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Cannes LionsWhat do CMOs want from Cannes?
Read more about "What do CMOs want from Cannes?"Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this year.
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Marketing technologyAIMarketing technologyAI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how they impact marketing and media.
