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Benchmark: Global Category Management – Market Research & Insights
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Agency evaluation & performance
Benchmark: Trends agencies and partners
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World Economic Forum new benchmark on diversity and inclusion in media and entertainment
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Agency evaluation & performanceAgency remuneration & contractsMarketing procurement
Benchmark: Media Agency Fee Risk & Reward Models
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Media measurementValue of advertisingMarketing effectiveness
Benchmark: Media Spend Vs Net Sales Revenue & A&P
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Benchmark: Definition, target setting and tracking of savings
Read more about "Benchmark: Definition, target setting and tracking of savings"This WFA member benchmark examined how clients define, set targets and track savings
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Benchmark: Global Category Management – Experiential & Events
Read more about "Benchmark: Global Category Management – Experiential & Events"This WFA member benchmark examined the category management of Experiential & Events.