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What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their…
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To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…
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Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.
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Asia Spotlight: Leadership perspective in 2021
WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues…
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David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
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Six partner predictions for 2021
Six of WFA’s strategic partners share their views on what will define marketing for the year…
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Spotlight on sustainability around the world
Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…
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WFA President launches book on next generation marketing
Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…