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ProgrammaticMarketing technologyMarketing procurementMarketing technologyData-driven marketingMarketing technology
Webinar: Making the most of Dynamic Creative Optimisation (DCO)
This webinar covers how to create a unified operating model that brings creative and media closer.
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Agency managementMarketing procurement
Survey: Global Category Management - Displays & Point-of-Sale
WFA Sourcing Forum survey on how members are managing challenges connected to Displays and Point-of-Sale (POS).
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Organisation & structure
Benchmark: Covid-19 Impact on Marketing
This WFA member benchmark covers how members are reacting to the Covid-19 crisis and if/how it has impacted their marketing…
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Organisation & structure
2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.
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Agency managementMarketing procurement
Benchmark: Innovation Funds
This WFA member benchmark covers how members are managing funding for innovation.
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Agency evaluation & performanceAgency review & pitchingMarketing procurement
Benchmark: Strategic Design Agencies
This WFA member benchmark examines how members are working with strategic design agencies.
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Value of advertisingDiversity & InclusionMarketing capabilities
Top 12 thoughts from our Global Marketer of the Year shortlist
Global marketers at Burger King, Diageo, Grab, J&J, L’Oréal and P&G share insights on brand purpose,…
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Marketing procurement
Benchmark: Working/non-working marketing spends
This WFA member benchmark covers how members are evolving the use and definition behind working/non-working marketing spends.
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Integrated marketingOrganisation & structureMarketing effectiveness
WFA Global Marketing Effectiveness report
This document provides an overview of results of a study into marketing effectiveness amongst WFA members.
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Audience measurementMarketing technologyMarketing technologyData & analyticsMarketing technology
Driving brand value with emotional intelligence in content
This study, by AI technology company Mirriad, links emotions in entertainment content with how they drive brand value.
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Marketing technologyMarketing technologyOrganisation & structureMarketing technology
Benchmark: Customer Data Platforms (CDP)
This benchmarks covers how WFA members handle the internal administration and management of Customer/Marketing Data Platforms.
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Agency remuneration & contractsMarketing procurement
Transparency in global production
Survey on global content production transparency.