Posts about CMO Forum

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1. 
   Videos & webinars

   17 January 2022
   Brand purposeBrand reputation

   Spotlight: Sustainable storytelling - what are you scared of?

   WFA

   There are many reasons WFA members have hesitated to communicate around their sustainability efforts: The risk of exposing…

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2. 
   OpinionsVideos & webinars

   6 December 2021

   Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura

   WFA

   Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…

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3. 
   OpinionsVideos & webinars

   6 December 2021

   Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever

   WFA

   Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…

   Read more about "Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever"
4. 
   OpinionsVideos & webinars

   6 December 2021

   Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo

   WFA

   Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the…

   Read more about "Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo"
5. 
   Videos & webinars

   1 December 2021

   Planet Pledge Spotlight: COP26

   WFA

   In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…

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6. 
   Event reports

   16 November 2021
   Marketing operationsOrganisation & structure

   CMO Forum meeting overview (November 2021)

   WFA

   Overview of the CMO Forum held remotely on November 16, 2021.

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7. 
   Opinions

   26 October 2021
   Creativity

   The butterfly effect of global marketing transformation

   Rob Dreblow

   The WFA’s CMO Forum boasts marketing leaders from diverse categories and geographies, yet their priorities are often…

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8. 
   Event reports

   8 September 2021
   Agency managementCreativityDigital transformationOrganisation & structure

   CMO Forum meeting overview (September 2021)

   WFA

   Overview of the CMO Forum held remotely on September 8, 2021.

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9. 
   Benchmarks & surveysVideos & webinars

   18 June 2021
   Marketing operationsOrganisation & structure

   Spotlight on marketing and sustainability: bridging the gaps around the world

   WFA

   Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

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10. 
    Event reports

    7 June 2021
    Agency managementDigital transformationOrganisation & structure

    CMO Forum meeting overview (June 2021)

    WFA

    Overview of the CMO Forum held remotely on June 2, 2021.

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11. 
    Press releases

    21 April 2021
    Brand purposeMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate…

    Read more about "WFA launches Planet Pledge for Marketers"
12. 
    Event reports

    10 March 2021
    Agency managementOrganisation & structure

    CMO Forum meeting overview (March 2021)

    WFA

    Overview of the CMO Forum held remotely on March 9, 2021.

    Read more about "CMO Forum meeting overview (March 2021)"