Related content
-
Digital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData collection & privacyData-driven marketingMarketing technology
Recommendations to master data & tech (2017)
The Data & Technology workshops considered how organisations should be approaching their technology and programmatic model…
-
Audience measurementConsumer insightData & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
WFA member benchmark. For additional details, please log in.
-
Digital policyData collection & privacy
DGX Meeting Overview (February 2017)
Overview of the Digital Governance Exchange (DGX) meeting held February 2017 in London.
-
Digital transformation
‘SPARCS’ – a framework to plan for your digital transformation
The following advice relating to digital transformation emerged from FutureMarketer during a WFA meeting.
-
Digital transformationData & analytics
Five step process to Data Driven Marketing (2017)
-
Digital transformationConsumer insightData-driven marketing
10 steps to close the gap between digital consumers and businesses
-
Data & analytics
Benchmark on setting up knowledge/insights sharing platforms
WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
-
Agency managementMarketing procurementData & analytics
Benchmark on recommended Customer Data Strategy Consultants
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
-
Agency managementMarketing procurementData & analytics
Benchmark an Introduction to sourcing Consumer Insights
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
-
ProgrammaticData & analyticsData-driven marketing
Benchmark on the use of DMPs by insights teams to generate consumer insights
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
-
Digital transformationData & analyticsData-driven marketing
Survey on data driven marketing (DDM)
This WFA study aims to provide insight into data being collected and its application by marketers, in pursuit of more effective and…
-
Organisation & structureData & analytics
Benchmark on digital insight and innovation generation
A benchmark to investigate: how clients mine digital insights from consumers/customers; how client organisations are structured to…