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Global Marketer Week heads to Brussels
Registrations are now open for WFA Global Marketer Week 2025, which will take place in Brussels in partnership with UBA, the Belgian…
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Consumer insightData & analytics
Every brand needs a stronger insight function
Insights is rapidly evolving, so how has the function changed in the last three years? And what does the future look like? Ioana…
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Digital policyCreativityAI
In case you missed it… Powerful WFA content from Q2: from AI to DEI, Halo and Positive Marketing
The WFA team is constantly working with members to share best practice and smart ways for marketing to make a bigger…
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CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology
What do marketers want to see in Cannes?
We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…
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CreativityMarketing technologyAIMarketing technologyMarketing technology
CMO, the impossible job?
Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…
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CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology
How to build better brands?
CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.
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Highlights from Global Marketer Week 2024
Global Marketer Week, the event for international marketers, went to Toronto in May 2024. See the highlights below from…
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CreativityMarketing technologyAIMarketing technologyMarketing technology
From AI to Audiences: Key Takeaways from Global Marketer Week 2024
It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…
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Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology
WFA Better Marketing Pod Ep 33: On selling cars through YouTube Music with Allyson Witherspoon
In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Dr. Marcus Collins: ‘Cultural Catalyst'
Few external forces are more influential to human behaviour than culture, which makes cracking the culture…
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Jonathan Adashek: ‘Putting Your Trust in AI?'
40% of companies have not yet deployed AI, underscoring a dramatic gap between hype and use. 2024 will be the…
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Marketing technologyMarketing technologyData-driven marketingMarketing effectivenessMarketing technology
WFA Global Marketer Week 2024 | Stephan Loerke: ‘A Shared Global Agenda'
Uncertainty and volatility are on the rise, whilst globalization is perceived to be in retreat. Yet…