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News
All news and press releases
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Digital transformationWFA President and CEO acknowledged for helping shape the digital industry
Read more about "WFA President and CEO acknowledged for helping shape the digital industry"Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…
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Agency managementAgency review & pitchingLong-term agency partnership is better than short-term fling
Read more about "Long-term agency partnership is better than short-term fling"Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver,…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersTrue partnership requires a change of approach from advertisers and agencies
Read more about "True partnership requires a change of approach from advertisers and agencies"Long-term relationships require fair balance between scope and budget
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WFA and Latin American associations commit to action on harmful ad stereotypes
Read more about "WFA and Latin American associations commit to action on harmful ad stereotypes"Argentina, Brazil, Chile, Colombia and Paraguay agree to support initiative
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Buenos Aires Declaration for Progressive Advertising
Read more about "Buenos Aires Declaration for Progressive Advertising"WFA and national advertiser associations in South America commit to action on harmful ad stereotypes
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Audience measurementMedia measurementGlobal advertisers launch drive to establish cross-media measurement principles
Read more about "Global advertisers launch drive to establish cross-media measurement principles"Cross Media Working Group participants include world’s biggest marketers and markets, tech firms, broadcasters and agency…
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GamingMarketing effectivenessVideo gaming goes mainstream in APAC
Read more about "Video gaming goes mainstream in APAC"Nearly a third of major multinationals in APAC are already investing; Research reveals that more than three quarters plan to invest…
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Ad fraud & verificationBrand safetyMedia governanceBrand safetyWFA and strategic partner Digital Decisions release Digital Media Benchmark
Read more about "WFA and strategic partner Digital Decisions release Digital Media Benchmark"New benchmark is a live repository of reported viewability, brand safety and detected ad fraud data
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WFA announces first speakers for Global Marketer Week Singapore 2020
Read more about "WFA announces first speakers for Global Marketer Week Singapore 2020"P&G and Mastercard to speak as annual showcase for global marketers heads to Singapore
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CreativityMarketing leaders on the state of the industry
Read more about "Marketing leaders on the state of the industry"Top marketing leaders offer their views on the marketing organisation, the evolving client-agency relationship, balancing creativity…
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Ioana Dănilă joins WFA as Marketing Insights Manager
Read more about "Ioana Dănilă joins WFA as Marketing Insights Manager"Ioana will work with WFA's marketing services team on the delivery of global research and insights to WFA members
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WFA launches the Voice Coalition at Cannes Lions
Read more about "WFA launches the Voice Coalition at Cannes Lions"Group aims to foster understanding of the best way for brands and consumers to benefit from voice commerce
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Brand reputationWFA launches The State of Advertising report
Read more about "WFA launches The State of Advertising report"Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
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Brand safetyBrand safetyGlobal Alliance for Responsible Media launches to address digital safety
Read more about "Global Alliance for Responsible Media launches to address digital safety"Advertisers, agencies, media companies and platforms, industry organisations come together under the WFA at Cannes
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Marketing procurementWFA launches Global Sourcing Board
Read more about "WFA launches Global Sourcing Board"Goal is to revolutionalise the practice and perception of marketing procurement