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Value of advertising
1 TL spent on advertising in Turkey generates 19.4 TL in GDP
Turkish industry alliance, DPIP, unveils Value of Advertising study
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Slovenia association appoints new board
Andreja Zadnik Andoljšek is the new president of the Slovenian Association of Advertisers
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Media measurement
Sweden’s cross-media measurement initiative unveils industry standard for media buying
New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively
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University students in Spain win big for effective advertising pitches
AEA announces winners of effectiveness programme to inspire new marketing talent
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Diversity & Inclusion
Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets
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Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety
ABA publishes guidance for a more transparent and accountable ad industry in Brazil
New guide aims to foster better relationships between advertisers and other industry stakeholders
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The Philippines celebrates courage and optimism in brand marketing
McDonald’s Philippines wins Grand PANAta Award for transforming their party areas into ‘McClassrooms’ for teachers…
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Pakistan association welcomes first female chair
Zeelaf Munir is the new chairperson of PAS
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Brand safetyBrand safety
GARM x National Associations partnership meeting
Please note that GARM was discontinued on August 8 2024. See more here.
Recording of the GARM meeting with heads and…
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Brand safetyBrand safety
Webinar: How national associations can get involved in GARM
Please note that GARM was discontinued on August 8 2024. See more here.
In this webinar, we discuss the critical role…
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Diversity & Inclusion
WFA launches Latin American guide to diversity and representation through the creative process
New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
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Brand safetyBrand safety
Denmark, Finland and Sweden launch Nordic alliance for responsible media
Please note that GARM was discontinued on August 8 2024. See more here.
GARM Nordic seeks to improve digital safety in…