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Consumer insightSpotlight: How do you translate happiness into brand success?
Read more about "Spotlight: How do you translate happiness into brand success?"Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
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Diversity & InclusionSpotlight: Consumer insights through a diversity and inclusion lens
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Diversity & InclusionWFA launches Charter for Change at Cannes to drive global action on Diversity, Equity and Inclusion
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Creating programmes dedicated to specific ethnic minorities
Read more about "Creating programmes dedicated to specific ethnic minorities"Sodexo Canada has been recognized by the Canadian Council for Aboriginal Business (CCAB) as a certified Progressive Aboriginal…
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Educating all on racial inequity and bias
Read more about "Educating all on racial inequity and bias"Walmart US works with the Racial Equity Institute (REI) to offer training that examines the history of race in America as well as…
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Audience measurementBrand safetyMedia transparencyBrand safetyMedia measurementValue of advertisingDiversity & InclusionMarketing effectivenessGlobal Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement
Read more about "Global Marketer Week (Athens): Media Forum meeting overview (April 2022) - Responsible Media & Media Measurement"Meeting overview and presentations from WFA’s Media Forum during Global Marketer Week in Athens on 6th April 2022
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World Economic Forum new benchmark on diversity and inclusion in media and entertainment
Read more about "World Economic Forum new benchmark on diversity and inclusion in media and entertainment"The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…
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Diversity & InclusionWFA launches guide to diversity and representation in media planning and buying
Read more about "WFA launches guide to diversity and representation in media planning and buying"New framework details potential issues and opportunities in key areas
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Diversity & InclusionNew guide addressing Diversity & Inclusion in brand safety
Read more about "New guide addressing Diversity & Inclusion in brand safety"The guide has been developed by the European Association of Communication Agencies (EACA)
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Diversity & InclusionBeyond Gender 2: The impact of intersectionality in advertising
Read more about "Beyond Gender 2: The impact of intersectionality in advertising"The second Beyond Gender report offers valuable insight on intersectionality in advertising, supporting the Unstereotype Alliance's…