NAC member content

National Associations Council

National Associations Council

The National Associations Council (NAC) is the global forum for heads and representatives of WFA's network of national industry associations in 60 countries. It offers a unique opportunity for national associations representing the common interests of marketers to learn from each other, collaborate and share ideas, insights and success stories.

NAC members

Contact

Chairperson

  • Henriette van Swinderen

    Henriette van Swinderen

    Director, bvA (the Netherlands)

WFA Contact

  • Laura Baeyens

    Laura Baeyens

    Senior Communications Manager & National Associations Council Lead
    l.baeyens@wfanet.org
Events

Upcoming NAC meetings and events

  1. National Associations Council

    Stockholm Sweden

    24 Apr 2026

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  2. National Associations Council (virtual) Online meeting

    30 Jun 2026

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Updates & industry initiatives from the NAC network

  1. Venezuelan awards judged by neuromarketing

    WFA News

    Read more about "Venezuelan awards judged by neuromarketing"
  2. Chile honours significant contributions to marketing

    WFA News

    Read more about "Chile honours significant contributions to marketing"
  3. Spanish advertisers celebrate advertising effectiveness

    WFA News

    Read more about "Spanish advertisers celebrate advertising effectiveness"
  4.    4 take-aways on working with start-ups, 6 lessons for big ideas
    Agency managementMarketing strategyMarketing strategy

    4 take-aways on working with start-ups, 6 lessons for big ideas

    On 27-28 September, WFA held its 17th annual regional LATAM meeting in Colombia, back to back with “Cartagena Inspira”, Latin America’s capstone event for communication, creativity and innovation.

    Read more about "4 take-aways on working with start-ups, 6 lessons for big ideas"
  5.    5 takeouts from China’s Cannes festival and ad standards seminar

    5 takeouts from China’s Cannes festival and ad standards seminar

    A first-timer might feel slightly overwhelmed by the scale of the Cannes Festival of Creativity – 15,000 delegates from around 100 countries travel to the French Riviera every year.

    Read more about "5 takeouts from China’s Cannes festival and ad standards seminar"
  6. Finland celebrates Advertising Day

    WFA News

    Read more about "Finland celebrates Advertising Day"
  7. Indian advertisers appoint new chairman

    WFA News

    Read more about "Indian advertisers appoint new chairman"
  8. Moroccan association to launch environmental initiative ahead of COP22

    WFA News

    Read more about "Moroccan association to launch environmental initiative ahead of COP22"
  9. American advertisers take on digital and social media

    WFA News

    Read more about "American advertisers take on digital and social media"
  10. CMO Forum

    MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia

    WFA News

    Read more about "MasterCard's Sam Ahmed to chair WFA CMO FORUM in Asia"
  11. ANA questions agency transparency practices

    Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem

    Read more about "ANA questions agency transparency practices"
  12. British advertisers launch new client-agency contract

    WFA News

    Read more about "British advertisers launch new client-agency contract"
  13.    Slovak association appoints new Chairman

    Slovak association appoints new Chairman

    Pruzinec named new Chairman

    Read more about "Slovak association appoints new Chairman"
  14.    Moroccan advertisers hold African Digital Summit

    Moroccan advertisers hold African Digital Summit

    WFA News

    Read more about "Moroccan advertisers hold African Digital Summit"
  15.    China association's Responsible Marketing Committee in full force

    China association's Responsible Marketing Committee in full force

    WFA News

    Read more about "China association's Responsible Marketing Committee in full force"