Posts about Brand purpose

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  1.    Putting People First: 10 years of WFA's Project Reconnect
    Brand purposeBrand reputation

    Putting People First: 10 years of WFA's Project Reconnect

    10 years of learnings from running Project Reconnect

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  2.    How can marketing change the world for the better?
    Brand purpose

    How can marketing change the world for the better?

    Four industry thought leaders will make the case for how they think marketing can change the world on 27 March in Lisbon

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  3.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

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  4.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

    Read more about "Report: The Road to Content Excellence"
  5.    Why an Eco-Friendly Production Makes a World of Sense
    Agency evaluation & performanceBrand purposeMarketing operationsMarketing procurement

    Why an Eco-Friendly Production Makes a World of Sense

    The aim of Eco-Friendly production is to achieve Zero Waste during the creation of Commercials and Films, without compromising the…

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  6.    WFA talks Better Marketing: Purpose
    Brand purpose

    WFA talks Better Marketing: Purpose

    At Cannes Lions 2018, global CMOs shared their views on purpose in marketing: Keith Weed (Unilever), Roel de Vries (Nissan), Antonio…

    Read more about "WFA talks Better Marketing: Purpose"
  7.    Global Media Charter
    Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  8.    A guide to progressive gender portrayals in advertising
    Diversity & InclusionBrand purpose

    A guide to progressive gender portrayals in advertising

    At the Cannes Lions Festival 2017, UN Women and a number of leading voices in the marketing and advertising industry including WFA,…

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  9.    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
    Diversity & InclusionBrand purposeBrand reputation

    WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance

    This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…

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  10.    Priceless success: Mastercard's Raja Rajamannar
    Brand purpose

    Priceless success: Mastercard's Raja Rajamannar

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Priceless success: Mastercard's Raja Rajamannar"
  11.    Empowering marketers and unstereotyping ads: Unilever's Keith Weed
    Brand purpose

    Empowering marketers and unstereotyping ads: Unilever's Keith Weed

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "Empowering marketers and unstereotyping ads: Unilever's Keith Weed"
  12.    From transparency to equality: P&G's Marc Pritchard
    Brand purpose

    From transparency to equality: P&G's Marc Pritchard

    Campaign is showcasing the six CMOs shortlisted for WFA's Global Marketer of the Year award.

    Read more about "From transparency to equality: P&G's Marc Pritchard"