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Brand reputation
WFA launches The State of Advertising report
Performance wins advertiser confidence as awareness gains mixed reviews, says WFA research
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Brand purposeBrand reputation
Putting People First: 10 years of WFA's Project Reconnect
10 years of learnings from running Project Reconnect
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Brand safetyMedia transparencyBrand safetyBrand reputationMarketing operationsConsumer insight
Danish advertisers create guide to brand safety
Three out four advertisers say there is insufficient transparency in media buying.
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Diversity & InclusionBrand purposeBrand reputation
WFA introduction to gender stereotypes in advertising and the Unstereotype Alliance
This presentation explains why it is crucial for the advertisers not to perpetuate the stereotypical portrayal of women (but also…
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Brand purposeBrand reputation
Project Reconnect masterdeck 2019
Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands and help…
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Brand reputation
What great brand stories can do for business
In a year where the technicalities and transparency issues of media came under severe scrutiny, great brand stories are a critical…
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Brand reputation
Web Summit 2017 round-up
“AI can be the best, or the worst thing, ever to happen to humanity,” warns Stephen Hawking during the opening night of…
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Marketing technologyBrand reputationMarketing technologyMarketing technology
Web Summit 2017 in 10 tweets
Some soundbites for marketers from this year’s Web Summit in Lisbon
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Brand safetyBrand safetyAgency managementInfluencersInfluencersIntegrated marketingBrand reputationOrganisation & structure
Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
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Brand reputation
Brand safety: steps to consider (2017)
The following, non-exhaustive list, emerged from a WFA member-only round-table discussion during a CDO Forum.
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Ad blockingBrand purposeBrand reputationConsumer insight
7 Deadly Sins of Marketing
New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers.…
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