Survey results on global social media marketing: 2016
WFA survey looking at a number of critical areas relating to social media marketing.
ProgrammaticData & analyticsData-driven marketing
Benchmark on the use of DMPs by insights teams to generate consumer insights
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
Ad fraud & verification
Survey on Global Ad Fraud
This WFA survey offers insights into the level of ad fraud exposure global marketers are aware of, the areas where it is seen to be…
Benchmark on changes to online ad banner format (to HTML5) and the implications for advertisers
A benchmark reviewing how brands have handled the changes in ad format requirements to HTML5.
Benchmark on the evolution of magazine readership and media buying
A benchmark to establish how clients use magazines in the digital world, whether the role for print in the media plan is changing,…
Survey on Mobile Marketing China: Online to Offline
The aim of this survey is to provide insight into how marketers are conducting mobile marketing (online-to-offline) in China, to…
Ad fraud & verificationAudience measurementData-driven marketing
Survey on digital attribution modelling
Survey to identify whether attribution modelling is conducted, the reasons for doing this, models used and benefits identified.
Webinar on Programmatic Media: Seeing Through the Financial Fog
Webinar featuring Andrew Altersohn, CEO of AD/FIN
ProgrammaticAgency remuneration & contractsMarketing procurement
Benchmark on retargeting investment & approach
Benchmark to determine the level of investment typically committed to retargeting / remarketing by global brands.
Benchmark on media budget setting
Benchmark to identify the most common processes for setting the optimal media spend/budget level, across markets and brands.
Ad fraud & verificationAudience measurementAgency evaluation & performanceAgency remuneration & contractsData & analytics
Survey on ROMI - Your approach & measurement
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
ChannelsMarketing technologyMedia transformationMarketing technology
Benchmark on supporting ecommerce with digital marketing
Short benchmark to determine how advertisers are using digital marketing to support their ecommerce efforts.