WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…
Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…
Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…
On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…
The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…
WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…
Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…
The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in…
The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
Raja Rajamannar, WFA President and Chief Marketing and Communications Officer, Mastercard, shares his vision for the year ahead.
Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role…
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…
From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…
Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…
WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…
