WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
Search, browse through or filter by topics.
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on…
The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…
Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…
Measuring marketing effectiveness is becoming more important, and yet more challenging at the same time. Gerry D’Angelo, VP,…
WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
Nathalie Lam, Philips Global Head of Sponsorship and Marketing Transformation Lead, explains how Philips wants its creative content…
The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…
It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…
WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…
Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…
With concerns about the economy in general and inflation more specifically rising worldwide, how should brands respond? J. Walker…
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share…
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when…