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CreativityCannes LionsA look back at Cannes 2021
Read more about "A look back at Cannes 2021"Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that didn’t mean there weren’t great insights or learnings to share.
Four Lions judges share their experience of what they learned in some of the newer categories that were celebrated this year. From Creative Strategy to Creative eCommerce and Creative Data to Creative Business Transformation, they celebrate where the bar for great work lies in 2021.
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Marketing procurementMarketing procurementLearning from the Sourcing Board
Read more about "Learning from the Sourcing Board"Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a valued business partner rather than as a simple driver of savings.
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CreativityCannes LionsInnovation at Cannes
Read more about "Innovation at Cannes"Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of senior management support, says Natasha Chetiyawardana, Creative Partner and Co-Founder at venturing consultancy Bow & Arrow, part of Accenture Interactive.
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CreativityInfluencer marketingGamingContent marketingAccelerated sponsorship
Read more about "Accelerated sponsorship"Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and content marketing consultancy, explains why they matter.
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Inclusive marketingInclusive equals results
Read more about "Inclusive equals results"New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar outline the latest data.
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Inclusive marketingIndustry’s unprecedented show of unity to tackle DEI
Read more about "Industry’s unprecedented show of unity to tackle DEI"More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the marketing industry. WFA’s Camelia Cristache and Will Gilroy explain the size and importance of the initiative.
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Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformationWFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsGet comfortable with sustainability
Read more about "Get comfortable with sustainability"The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.
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Brand purposeBrand reputationSustainabilityMarketing operationsMarketing’s Missing P: Planet
Read more about "Marketing’s Missing P: Planet"Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on how marketers can be a positive force for change.
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Brand purposeBrand reputationSustainabilityHow are you helping marketing get on the sustainability journey?
Read more about "How are you helping marketing get on the sustainability journey?"We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their products.
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Marketing procurementMarketing procurementNew metrics for a growth agenda
Read more about "New metrics for a growth agenda"Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions within WFA's Sourcing Forum, Simraan Kulkarni, WFA Sourcing Manager, shares on three areas where new metrics can be used.
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Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformationWFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.
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Inclusive marketingOne year after George Floyd
Read more about "One year after George Floyd"Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas, m/SIX and WFA Global Diversity Ambassador.
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Brand purposeMarketing strategyMarketing structureDigital media transformationMarketing capabilitiesMarketing organisationMarketing strategyMarketing has the chance to lead post pandemic but structures need an overhaul
Read more about "Marketing has the chance to lead post pandemic but structures need an overhaul"Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must first look at how they are set-up, says Marketing Week Editor-in-Chief, Russell Parsons.
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Advertising & policyInclusive marketingGender equality in marketing: are we making progress fast enough?
Read more about "Gender equality in marketing: are we making progress fast enough?"We've asked six industry leaders to share their perspectives
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Inclusive marketingDelivering diversity is a must-pass test
Read more about "Delivering diversity is a must-pass test"The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO, explains why we need to accelerate our impact.
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Advertising & policyCOVID has re-emphasised how brands must serve society
Read more about "COVID has re-emphasised how brands must serve society"Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt during the pandemic
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Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Marketing procurementMarketing procurementDefining world-class standards for marketing procurement
Read more about "Defining world-class standards for marketing procurement"To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global Sourcing Board has created some common definitions for key terms.
