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Brand reputationCMO ForumCMO lockdown learnings: how marketing can boost your brand
Read more about "CMO lockdown learnings: how marketing can boost your brand"A number of WFA CMO members provided insights to Campaign’s recent article on the need for marketing to supercharge the post-pandemic recovery in a piece entitled “Fighting for advertising: CMOs on the need to invest.” We’ve highlighted some key themes.
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Advertising & policyAdvertisers demand transparency and clarity around platforms’ content policies
Read more about "Advertisers demand transparency and clarity around platforms’ content policies"Statement by WFA CEO, Stephan Loerke
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Advertising & policyInclusive marketingUN Women and WFA call on the industry to fight racism and inequality
Read more about "UN Women and WFA call on the industry to fight racism and inequality"Phumzile Mlambo-Ngcuka, UN Under-Secretary-General and Executive Director of UN Women, and Stephan Loerke, CEO, WFA, issue a joint statement and call for action
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Brand purposeBrand reputationWhy did brands fail to pause ads on #BlackoutTuesday?
Read more about "Why did brands fail to pause ads on #BlackoutTuesday?"Brands have been pausing advertising activity at the slightest risk for years. Why then, asks WFA Global Diversity Ambassador, Belinda Smith, are so many continuing to push brand messages in the midst of a violent face-off?
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Getting peak performance from evaluation
Read more about "Getting peak performance from evaluation"Brands need to get the very best out of their agency partners and the right evaluation process is proven to add value. Laura Forcetti, WFA Global Lead, Marketing Sourcing, explains.
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Brand purpose
The purpose of marketing will not change post Covid-19 but marketers must
Read more about "The purpose of marketing will not change post Covid-19 but marketers must"Although the landscape will be different, the purpose of marketing remains the same. Marketers need reminding of this as much as anyone else, says Marketing Week Editor-in-Chief, Russell Parsons
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Marketing structureMarketing operationsWill COVID-19 change marketing forever?
Read more about "Will COVID-19 change marketing forever?"WFA asked four industry experts whether COVID-19 has the power to change marketing forever - and if yes, in which ways.
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Marketing structureMarketing operationsSir Martin Sorrell: 10 observations on the business impact of COVID-19
Read more about "Sir Martin Sorrell: 10 observations on the business impact of COVID-19"S4 Capital's Sir Martin Sorrell shares his reflections on how COVID-19 is changing businesses.
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Advertising & policyData collection in the crosshairs as kids’ screen time soars
Read more about "Data collection in the crosshairs as kids’ screen time soars"With children's screen time on the rise during the lockdown, concerns around their exposure to marketing and data collection practices online are on the rise, explains WFA Senior Policy Manager, Rebecka Allén.
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Advertising & policyInclusive marketingThe power of diversity at a time of crisis
Read more about "The power of diversity at a time of crisis"In times of isolation we need to prioritise diversity more than ever. WFA’s first ever diversity ambassadors, Belinda Smith, former EA marketing lead and Jerry Daykin, Senior Media Director at GSK, explain why.
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Advertising & policyInclusive marketingExperts make the case for greater diversity and inclusion in marketing
Read more about "Experts make the case for greater diversity and inclusion in marketing"To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they think prioritising diversity and inclusion in the marketing industry is so important.
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Advertising & policyBrand safety in the COVID-19 era
Read more about "Brand safety in the COVID-19 era"Please note that GARM was discontinued on August 8 2024. See more here.
Coronavirus is creating new challenges for brand safety and the media ecosystem needs to work together to ensure consumers are protected. Rob Rakowitz, Initiative Lead for the Global Alliance for Responsible Media, explains.
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Advertising & policyBrand purposeWFA CEO: Coronavirus could show brands how to face up to the ultimate test
Read more about "WFA CEO: Coronavirus could show brands how to face up to the ultimate test"Corporate citizenship displayed during Coronavirus crisis could offer a prototype for how brands might help society face up to climate change, says Stephan Loerke.
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Advertising & policyValue of advertisingAdvertisers under pressure over Coronavirus reaction
Read more about "Advertisers under pressure over Coronavirus reaction"Avoiding content about Coronavirus is having a major impact on media companies. Advertisers should be wary of the impact their decisions are having. Gabrielle Robitaille, WFA's Digital Policy Manager, explains.
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Selling to China’s 'now' consumer through social commerce
Read more about "Selling to China’s 'now' consumer through social commerce"Following up on a recent webinar for WFA members, Ali Zein Kazmi, VP Partnerships & Strategic Development, Asia & China, Ogilvy, provides insights into the opportunities and challenges of doing social commerce in China
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Advertising & policy
Alcohol marketers seek to prevent minors from seeing alcohol ads
Read more about "Alcohol marketers seek to prevent minors from seeing alcohol ads"There is a perception shared by some that minors see many alcohol ads. The story that isn't being told, however, is that the industry has made big efforts in recent years to significantly reduce minors’ exposure to alcohol ads. WFA Policy Manager Julia Quintella explains.
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Agency managementValue at the time of the virus
Read more about "Value at the time of the virus"Marketing procurement can help brands and their agencies in this rapidly-changing environment. Laura Forcetti, WFA’s Global Sourcing Lead, explains how.
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Global Marketer of the YearCMO ForumIn conversation with WFA's Global Marketer of the Year 2019
Read more about "In conversation with WFA's Global Marketer of the Year 2019"WFA CEO, Stephan Loerke, interviewed Lubomira Rochet, the Chief Digital Officer of L'Oréal, on her winning the Global Marketer of the Year award and what makes for great marketing in the future.
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Marketing structure2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)
Read more about "2020: “They say time changes things, but you actually have to change them yourself” (Andy Warhol)"A recent member survey helped WFA identify the marketers' top priorities for 2020. Rob Dreblow analyses the top five.
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Digital policyEveryone’s talking about… privacy
Read more about "Everyone’s talking about… privacy"A new proposal for the often-nicknamed 'cookie law' sent waves through Brussels (and beyond) this February. Catherine Armitage comments on the latest developments.
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Advertising & policyGARM: Small steps and big leaps in pursuit of online safety
Read more about "GARM: Small steps and big leaps in pursuit of online safety"Rob Rakowitz, Initiative Lead for WFA's Global Alliance for Responsible Media, shares on the priorities of the cross-industry group formed at Cannes 2019 to address brand safety concerns
