WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Expert jury selects global marketing leaders from AB InBev, DoorDash, Kraft Heinz, The Walt Disney Company and Cisco as finalists.…
Close to 1 in 4 have been working on this area for more than a decade, yet challenges around tracking and availability persist. This…
The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…
WFA national association member ANA has announced plans for its final ANA IQ Global Week of Learning for 2025, which will take place…
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
De la mano de Guillermo Girola de R3, descubre cómo las agencias y medios utilizan la IA generativa y qué medidas…
Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…
WFA member benchmark covering three topics relating to sustainability; communicating sustainability credentials on pack or at point…
Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.
Join Ryan Kangisser (CSO) and Jack Shearring (Head of Transformation) from MediaSense as we hear more on how the changes in the…
According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
This session presents the current landscape of work and how this is evolving alongside economic and hiring trends.
WFA member benchmark exploring the SOW process
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Overview of the Insight Forum held in Geneva, September 2024
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Marketing procurement needs to get its skills future-fit to add maximum value to the business. Laura Forcetti, Director Marketing…
AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
With a lot of changes across the global political landscape, policy issues will be rising up the agenda for marketers. Lauren Hamm…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
An overview of Ireland's Online Safety Code and its impact on advertisers and video-sharing platforms.
