Posts about Marketing capabilities

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  1.    Knowledge Spotlight – Sponsorship Strategy 101
    Brand safetyMedia transparencyProgrammaticBrand safetyAgency managementInfluencersCreativityInfluencersIntegrated marketingBrand purposeMarketing capabilitiesMarketing procurementConsumer insightMarketing effectiveness

    Knowledge Spotlight – Sponsorship Strategy 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight – Sponsorship Strategy 101"
  2.    Benchmark: Sustainability Capability
    Marketing capabilities

    Benchmark: Sustainability Capability

    WFA member benchmark on industry best practices for building capability specifically around sustainability topics

    Read more about "Benchmark: Sustainability Capability"
  3.    Knowledge Spotlight: Effective pitch
    Marketing capabilitiesMarketing operations

    Knowledge Spotlight: Effective pitch

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Effective pitch"
  4.    Spotlight: The Timeless Importance of the Show
    CreativityMarketing capabilitiesMarketing operations

    Spotlight: The Timeless Importance of the Show

    Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.

    Read more about "Spotlight: The Timeless Importance of the Show"
  5.    Benchmark: Social Media Marketing Tools
    Marketing technologyMarketing capabilitiesMarketing technologyMarketing technology

    Benchmark: Social Media Marketing Tools

    WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening

    Read more about "Benchmark: Social Media Marketing Tools"
  6.    Benchmark: Generative AI Upskilling
    AIMarketing capabilities

    Benchmark: Generative AI Upskilling

    WFA benchmark on upskilling marketing teams on the topic of generative AI

    Read more about "Benchmark: Generative AI Upskilling"
  7.    Benchmark: Centralised Marketing Hub
    Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Centralised Marketing Hub"
  8.    Navigating the Complexity of Marketing Capability Measurement
    Marketing capabilitiesMarketing operations

    Navigating the Complexity of Marketing Capability Measurement

    Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…

    Read more about "Navigating the Complexity of Marketing Capability Measurement"
  9.    Marketing Capability Forum Meeting Overview (March 2024)
    Marketing capabilitiesMarketing effectiveness

    Marketing Capability Forum Meeting Overview (March 2024)

    Overview of Marketing Capability Forum held remotely on 21st March 2024.

    Read more about "Marketing Capability Forum Meeting Overview (March 2024)"
  10.    Measuring Marketing Capability Impact
    Marketing capabilitiesMarketing effectiveness

    Measuring Marketing Capability Impact

    WFA report on marketing capability impact measurement, conducted in partnership with Oxford.

    Read more about "Measuring Marketing Capability Impact"
  11.    In-housing set for rapid and continued growth at major multinationals
    Agency managementMarketing capabilities

    In-housing set for rapid and continued growth at major multinationals

    According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…

    Read more about "In-housing set for rapid and continued growth at major multinationals"
  12.    Marketing capability: the soft reply to a hard question
    Marketing capabilitiesOrganisation & structure

    Marketing capability: the soft reply to a hard question

    Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…

    Read more about "Marketing capability: the soft reply to a hard question"